The Application

Lance Hydrick

Lance Hydrick is an entrepreneur with over 15 years of experience building and positioning software to help schools engage with students.

Adam Stoltz

Adam Stoltz is an award-winning higher education professional with a distinguished career spanning over a decade in strategic enrollment management. Currently serving as the Director of Enrollment Marketing at the University of Idaho, Adam has been instrumental in leading creative teams and multimedia divisions to orchestrate effective marketing campaigns. His expertise has greatly contributed to the university's strategic objectives, focusing on recruiting, retaining, and graduating a diverse and high-achieving student body. Prior to his current role, Adam was a CRM Subject Matter Expert and Independent Consultant at TargetX, where he provided tailored solutions to enhance customer relationship management systems. His leadership was further demonstrated during his tenure as the Director of Admissions at California State University, Chico, where he managed a significant staff and budget, overseeing the recruitment and admissions processes to meet annual enrollment targets.

Allison Turcio

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Angie Mohr

Problem solver. Relationship builder. Changemaker. Champion of individuality for brands. Lover of design. Angie is an accomplished marketer and creative leader with more than 10 years of experience developing successful brands, teams and marketing strategies.

Bailey Leffler

Bailey Leffler is a results-driven marketing professional.

Bill Campbell

Bill Campbell is the Vice President of Marketing and Communications/Chief Experience Officer at Chatham University. He provides strategic leadership and oversees all aspects of branding, marketing, public relations, and communications activities for the University, along with oversight of the Information Technology department and a multi-year, cross-campus effort to improve the student and employee service experience. Joining Chatham in 2012, Campbell helped lead the successful coed transition of Chatham’s 145-year-old undergraduate women’s college and served as the Vice President of Enrollment Management until 2013. In 2015, he was honored with the national American Marketing Association's Higher Education Marketer of the Year (Innovator Award) for his efforts. Prior to Chatham, he worked for more than a decade at Clean Design, a brand and marketing agency located in North Carolina, in a variety of positions and culminating in his role as the vice president of brand strategy. He began his career in the nonprofit sector as the director of annual giving and operations for the V Foundation for Cancer Research. He holds a B.A. from the University of Illinois and a MBA from Western Governors University (WGU).

Brianna Blackburn

Brianna Blackburn is the assistant director of social media strategy at Bowling Green State University.

Carrie Chambers

Carrie Chambers is a data-driven marketing strategist.

Christina Inge

Christina has been in digital infrastructure and outreach for over 18 years

Corynn Myers

Corynn is the Director of Brand Strategy at Simpson Scarborough where she provides strategic oversight on the development of higher education brand platforms, messaging architecture, and content strategies. Previously, Corynn created multi-channel content strategies for national brands at Convince and Convert and oversaw digital strategy at the University of Michigan as the Associate Director of Marketing. When she’s not working, Corynn enjoys browsing Antique shops with her husband, coaching her daughter’s softball team, and building Magnatile masterpieces with her son.

Cristina Craig

Cynthia Martinez

Cynthia Martínez is the Senior Director for Brand Marketing at the University of Maryland. She joined the Office of Marketing and Communications in 2016. From strategy to creative media placement, she works hard to protect the Maryland brand and position the university as one of the top research institutions in the country. Cynthia leads the development and execution of all university-wide promotional campaigns.

Dr. Joe Sallustio

Dr. Joe Sallustio stands out as a leading expert and influential voice in the world of higher education.

Dr. Julie Lessiter

Dr. Julie Lessiter has been at LSU Shreveport for twelve years serving in several different roles. Currently she is the Vice Chancellor of Strategic Initiatives, and a faculty member in the Department of the Leadership Studies. As a strong advocate for opportunity and access to higher education

Dr. Raquel Bermejo

Dr. Raquel Bermejo is a seasoned researcher and educator with a passion for understanding the complex journey of college-bound students and their families.

Eric Loper

Eric Menna is the Co-Founder at Loper — a cutting-edge platform redefining how students find their right fit college. He previously worked as a Senior Associate Consultant at Bain & Company. Eric attended Georgetown University in 2014.

Erica Colaianne

Erica Colaianne is the Director of Social Media at the University of Michigan.

Glenn Friesen

Glenn Friesen is a seasoned expert in SEO and data science with over 15 years experience.

Grant De Roo

Grant De Roo is the Founder and Principal of ADV Market Research & Consulting.

Greg Summers

Greg Summers is a former faculty member and longtime higher education administrator.

James Cox

James Cox is the Salesforce Administrator for the Marketing and Communications team.

Jason Keath

Jason Keath was one of the first people in the world to run ads on Facebook in 2004.

Jenny Petty

There is a reason everyone in Higher Ed loves Jenny Petty.

Jeremy Martin

Jeremy is the Director of Digital + User Experience at the University of Cincinnati, where he leads a team of talented developers, designers, analysts and content specialists. The team has been focused on creating a consistent user experience across the uc.edu enterprise

John Azoni

John Azoni is a content creator and video producer working specifically with colleges, universities, and nonprofits to automate their video storytelling.

Julie Johnson Novara

A teacher-turned-writer, Julie spent 15 years teaching English for Speakers of Other Languages (ESOL).

Katelyn Mills-Erickson

Katie is currently a communications and marketing professional at the University of Iowa. She has worked in higher education for the past five years, primarily in the realm of admissions. When not at work, she enjoys bad reality dating shows, attending college football and women's basketball games, and spending time with her three kitties: Gerry, Watson, and Lacey.

Katie Ellis

Katie Ellis is a seasoned marketer with a diverse background.

Katy Campbell

Katy Campbell is the Chief Client Officer at VisionPoint Marketing.

Kelsey Smith

Kelsey Smith is a seasoned Marketing Cloud Administrator at Purdue University's Mitchell E. Daniels, Jr. School of Business.

Kristin Nichols

Kristin Nichols is a higher education marketing professional with a wealth of experience spanning over twenty years.

Kyle Campbell

Kyle Campbell is the Founder of Education Marketer. Every week on a Tuesday, he publishes a quirky overview of higher ed news, analysis and demand gen strategies. He brings over a decade of higher education experience to his role and he’s committed to sharing how enrollment marketers can grow and monetise audiences. You’ll find him writing daily on LinkedIn or at educationmarketer.co.uk

Lauren Brooks

Lauren Brooks has worked in higher education for over 10 years.

Louis Miller

Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.

Mickey Baines

As a consultant and former practitioner in higher education, Mickey has over 25 years of experience.

Peter George

Peter George is the CEO of ED. Marketing Agency, a branding and digital agency for higher education. ED helps universities and colleges in the U.S. and Canada amplify their impact by connecting with the right students, faculty, staff and donors.

RJ Thompson

RJ Thompson, MFA, is an award-winning marketing and graphic design professional. Currently, RJ is the Manager of Digital Strategy in Pitt Health Sciences. He was most recently the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh.

Raffi DerSimonian

Raffi is Principal of DerSimonian and Vice President & Chief Strategy Officer for ERI, a marketing strategy firm that specializes in digital design and development. As a marketing and communications expert who guides organizations through the process of increasing engagement, response, and impact, he has extensive experience in leadership roles at various academic and cultural institutions.

Raman Bhalla

Raman Bhalla is AVP of University Web Services at Rochester Institute of Technology (RIT). In this role, he’s responsible for the strategic vision, design, development, and maintenance of the university’s web properties. Among his many accomplishments, Raman led the first-ever comprehensive deployment of RIT’s web presence.

Safaniya “Safy” Stevenson

Safaniya “Safy” Stevenson has worked in Marketing and Communications for nearly a decade spanning industries like Agribusiness, Early Childhood Development, Advanced Manufacturing & Energy, just to name a few. She is always finding opportunities to help clients push the envelope in their digital communications through omnichannel strategies.

Sarah Mullins

Sarah is a brand strategist and higher ed marketing expert with over a decade of experience.

Suzan Brinker

Suzan Brinker, PhD is a higher education strategist, marketer, author, and podcast host.

Tara Ebrahimi

Tara Ebrahimi has a wide variety of professional experience—including in nonprofit, corporate, and higher education—which has enabled her to become an expert in marketing, communications, and development. She has a background in creative writing and has been published in the New York Times, among other publications. She currently serves as Executive Director of Marketing & Communications at Wake Forest School of Law.

Tom Mikowski

Tom is the Vice President of Business Development and Higher Education Partnerships for Allied Pixel.

Zac Vineyard

Zac is a a life-long technologist and web developer who has worked in higher education for over 15 years. He is currently the glue at Miami University that connects technology and data to create better experiences for students. Zac has a passion for challenging how technology has and is currently being used so he can create value and find better ways to provide students what they need to be successful.