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16
September 6, 2024
Episode #16: What’s Next for Graduate Education Strategic Planning?

What’s Next for Graduate Education Strategic Planning?

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About the Episode

About the Episode: In this episode of “Mastering the Next” we’re joined by Dr. Colin Potts, Provost and Executive Vice Chancellor for Academic Affairs at Missouri University of Science and Technology. The episode delves into strategic planning at Missouri S&T, focusing on the growth of non-thesis Master's programs and research-based PhD and MS programs, exploring how these initiatives are shaping the future of graduate education.  Dr. Potts also discusses the broader implications of these strategies on graduate education at universities across the United States.

Key Takeaways

  • Graduate Education is Transforming: Universities must cater to diverse graduate student needs, including professional and research-focused paths.
  • Market-Driven Programs: Understanding industry demands and employment trends is critical to designing relevant non-thesis master’s programs.
  • Balancing Research and Professional Growth: Growth in professional master’s programs can complement, not conflict with, research initiatives.
  • Faculty Buy-In is Essential: Engaging faculty in strategic planning ensures program success and alignment with institutional goals.
  • Future Trends: Lifelong learning models, alternative credentialing, and subscription-based education could redefine graduate education.

Episode Summary

What is Missouri S&T’s Strategic Vision for Graduate Education?

Missouri S&T’s strategic plan centers on two “North Star” goals:

  1. Expanding Enrollment: Increasing graduate student enrollment to achieve a 2:1 ratio with undergraduates.
  2. Attaining R1 Status: Elevating research output to secure R1 classification, emphasizing PhD program growth.

Dr. Potts emphasizes that these goals aim to enhance Missouri S&T’s role as a graduate-oriented university while maintaining a strong commitment to undergraduate education. This vision aligns with broader trends where advanced degrees, particularly master’s, are increasingly seen as the new bachelor’s degree.

How Does Missouri S&T Develop Market-Driven Non-Thesis Master’s Programs?

Missouri S&T relies on two main sources to design relevant programs:

  1. Market Research Tools: Professional databases provide insights into workforce trends and high-demand skills.
  2. Industry Partnerships: Collaborations with corporate partners, facilitated by initiatives like the Protoplex facility, ensure that programs align with real-world needs.

Graduate students, often mid-career professionals, prioritize career advancement. Dr. Potts stresses the importance of offering flexible, online, and workforce-relevant programs to attract these students.

How Does Missouri S&T Balance Non-Thesis Master’s and Research-Based Programs?

While non-thesis master’s programs cater to professional growth, research-based PhD programs remain vital for achieving R1 status. Dr. Potts highlights several strategies to balance these priorities:

  • Faculty Engagement: Faculty play a central role in developing programs that align with both professional and research needs.
  • Interdisciplinary Growth Areas: Strategic focus areas like sustainability, advanced manufacturing, and AI provide a foundation for both research and professional programs.
  • Program Differentiation: Non-thesis master’s programs emphasize applied skills, while PhD programs focus on deep, original research.

This balance fosters a synergistic relationship, where professional and research-oriented programs mutually support institutional goals.

What Role Does Faculty Play in Shaping Graduate Programs?

Faculty are integral to Missouri S&T’s strategic initiatives. Dr. Potts highlights:

  • Collaborative Program Development: Faculty expertise drives the creation of innovative graduate programs.
  • Shaping Institutional Culture: Engaging faculty ensures alignment with strategic goals and fosters a culture of continuous improvement.
  • Adapting to Change: Faculty must embrace shifts in graduate education, such as increased online learning and lifelong education models.

How is Missouri S&T Addressing Recruitment and Retention Challenges?

To attract and retain a diverse graduate student population, Missouri S&T is:

  1. Diversifying Pipelines: Expanding recruitment efforts beyond international students from specific regions.
  2. Leveraging Undergraduate Success: Applying successful undergraduate recruitment strategies, such as personalized outreach, to graduate programs.
  3. Focusing on Wellbeing: Enhancing mental health support and fostering a sense of community to improve retention, particularly for PhD students.

What Does the Future of Graduate Education Look Like?

Dr. Potts envisions several trends shaping the future of graduate education:

  1. Lifelong Learning Models: Subscription-based education could replace traditional degree structures, enabling continuous professional development.
  2. Evolving Credentials: New forms of credentials, such as stackable degrees, could emerge to address diverse learner needs.
  3. Reimagining Doctoral Degrees: Practical, interdisciplinary doctorates like the Doctor of Engineering (DEng) or Doctor of Business Administration (DBA) may gain prominence.
  4. Flexible Learning Modalities: Online and hybrid formats will continue to expand, offering greater accessibility and convenience.

About the Podcast: Embrace the future of higher education with Mastering the Next. Dr. Ray Lutzky takes you on a journey through the dynamic intersection of student recruitment and leading-edge technology, uncovering the next big trends in strategic enrollment management and the innovations that are transforming the academic landscape.

Whether it’s exploring AI-driven enrollment strategies, navigating the challenges of online learning platforms, or discussing the unique needs of non-traditional students, Mastering the Next is your go-to resource for staying ahead in the rapidly evolving world of higher ed.

Connect With Our Host:

Dr. Ray Lutzky

About The Enrollify Podcast Network: Mastering the Next is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include The EduData Podcast and Generation AI.

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Element451 is hosting the AI Engage Summit on Oct 29 and 30. Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders,  innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success.

Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution.

Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

People in this episode

Host

Dr. Ray Lutzky is the Vice President of Strategic Partnerships at Element451 and the host of Mastering the Next.

Interviewee

Dr. Colin Potts

Dr. Colin Potts joined Missouri Science & Technology University on June 1, 2021.

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