Missed Your Fall Enrollment Targets? Here’s How to Recover

About the Episode:

Mallory and Seth discuss what to do if your institution missed its fall enrollment targets. They explore why it's important to identify where the miss occurred and offer practical strategies for re-engaging prospects, enhancing student retention, and adjusting marketing efforts. The conversation emphasizes the need for internal alignment, quick pivots, and ensuring teams are supported in challenging times. Whether your institution fell short or saw growth, this episode offers valuable insights on how to approach the rest of the year.

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Key Takeaways:

• Start by diagnosing your enrollment miss: Did you miss your budget, year-over-year goals, or plan? Context matters.
• Focus on the bottom of your funnel first. Re-engage prospects who showed interest but didn’t convert.
• Retention is key—retain your current students by investing in their support and experience.
• Refresh your marketing strategy, including rethinking your media spend and creative assets.
• Consider technology improvements like a modern CRM to streamline student communications and improve the enrollment process.
• Support your team’s wellbeing and prevent burnout, especially during tough cycles.

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Register for the AI Engage Summit

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Tune into After Further Consideration - Enrollify’s new DEI-focused podcast

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Connect With Our Hosts:

Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

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About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Element451 is hosting the AI Engage Summit on Oct 29 and 30. Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders,  innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success.

Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution.

Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.