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About the Episode
About the Episode:
In this episode of "In Your Element," we welcomed Kelly Schimpf, the Dean of Enrollment Management and Student Services at Salem Community College, to discuss the transformative journey of implementing a new CRM system at her institution. Kelly highlighted Salem's proactive approach to embracing technology to enhance student services and improve operational efficiency and shared her experiences and insights on selecting and deploying a CRM that can be tailored to the unique needs of a community college. The discussion revolved around the importance of involving a diverse range of campus voices in the CRM selection process and ensuring the technology supports the entire student lifecycle, from admission to alumni relations.
Key Takeaways:
- Collaborative CRM Selection: Engaging stakeholders from across the campus during the CRM demo phase to gather diverse insights and ensure the system meets various departmental needs.
- Strategic Implementation: Adopting a phased approach to CRM implementation, focusing on high-impact features and ensuring the system is adaptable to the college's evolving needs. The success of technology adoption in higher education hinges on having a dedicated, cross-functional team that can drive the project forward.
- Enhancing Student Services: Utilizing the CRM to streamline admissions, improve communication, and support student retention by providing a cohesive experience across all touchpoints.
- Leveraging Technology: The critical role of technology in compensating for staffing shortages and enhancing operational efficiencies in higher education institutions.
Calls to Action:
- Subscribe to "In Your Element" for more insights into higher education technology and management.
- Share this episode with fellow educators and administrative professionals.
- Engage with us on social media to discuss your experiences with CRM implementations and how it has transformed student services at your institution.
Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/
About The Enrollify Podcast Network: In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Visionary Voices: The College President’s Playbook and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit: Exciting news — Daniella and Brendan will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200.
Learn more and register at engage.element451.com — we can’t wait to see you there!
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