Joel Goodman on Navigating Imposter Syndrome [Lessons in Leadership]

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Host Carrie chats with Joel Goodman about imposter syndrome and how it manifests even for confident leaders. Joel opens up about moments of doubt, the challenges of marketing to marketers, and the proactive strategies he employs to maintain confidence and resilience. This episode offers practical tips and heartfelt insights for professionals navigating self-doubt in leadership roles.

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Episode Summary

How does imposter syndrome manifest for confident leaders?

Joel Goodman acknowledges that, as a naturally confident individual, imposter syndrome doesn’t strike often—but when it does, it hits hard. For Joel, it arises during periods of professional stagnation, like when tried-and-true marketing strategies don’t work as expected. This self-doubt is amplified by the challenge of marketing to marketers, a highly discerning audience that’s adept at recognizing sales tactics. These moments of questioning his capabilities, despite years of experience, are a reminder that imposter syndrome can affect anyone, regardless of confidence or expertise.

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What strategies help leaders combat imposter syndrome?

Joel highlights two impactful strategies for combating imposter syndrome: maintaining a "wins" folder and fostering supportive relationships.

1. Wins Folder: Joel keeps a collection of past successes, whether they’re professional accomplishments or compliments from colleagues, that he can revisit when self-doubt creeps in. This practice serves as a reminder of his value and capabilities during tough moments.
2. Support Network: Developing strong relationships within professional communities is another key tactic. Joel emphasizes the unique camaraderie within higher education marketing, where collaboration and kindness are the norm. Having trusted colleagues to lean on during challenging times not only combats isolation but also strengthens resilience.

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Why is vulnerability important in leadership?

Joel underscores the importance of vulnerability as a tool for combating imposter syndrome. By sharing doubts and struggles with trusted peers, leaders can gain fresh perspectives and feel less isolated. Carrie adds her own experience of maintaining a text message chain with other CMOs, where they share both successes and challenges openly. These practices not only normalize vulnerability but also foster meaningful connections that can help leaders navigate tough moments.

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Make sure to check out the full Lessons In Leadership Playlists today.

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‍About The Enrollify Podcast Network: Lessons In Leadership is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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