In this episode, listeners will learn about the difference between managing and leading teams and how to navigate between the two as a leader. Additionally, leaders will learn strategies to support teams and learn from Jenny about how to balance this with the desire to build trust. We close with how to prioritize self care to be present for your teams.
Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock where she is charged with telling the university’s incredible story. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. Carrie earned her doctorate from Texas Tech University where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. Prior to joining UA Little Rock, she worked 14 years at Arkansas Tech University where she led a brand study, the first comprehensive brand campaign and oversaw collateral development for the current comprehensive campaign. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. She is also chair-elect of the District IV Cabinet for CASE and a member of UCDA. Finally, she is a puppy mom to Eleanor Belle—a 10-pound maltipoo.
There is a reason everyone in Higher Ed loves Jenny Petty. She is fabulously smart and unapologetically empathetic. Her depth of experience and expertise in marketing and higher education is obvious to anyone who has the opportunity to chat with her. Jenny’s need to serve her team, her peers, and students is refreshing and something we should all strive toward.
About the Episode: Today, artificial intelligence is used by university admissions offices in many ways, from evaluating applicants’ transcripts to providing prospective students with information about academic programs.
In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education.
In this episode of the Edu Data Podcast, hosts Timothy and Jamie discuss if assets like savings, property, and investments are a better indicator of a student's ability to cover college costs than income alone
Over the past three decades, the role of the college president has transformed dramatically, necessitating extended tenures to lead impactful change in higher education.
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In this episode, we’re joined by Maria Kuntz, Creative Communications and Services Director for CU Boulder Advancement, and Noelle Seybert, Director of Social Media at CU Boulder.
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