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About the Episode

Welcome to Confessions of a Higher Education Social Media Manager, hosted by Callie Goodwin, where we delve into the world of higher education social media through the eyes of the people behind the screens. 

Join us as we explore the ups, downs, and everything in between when managing the online presence of colleges and universities. 

From navigating the latest social media trends to dealing with crisis management, we'll hear first-hand accounts of what it's really like to be a higher education social media manager. We’ll sit down with masterminds behind some of the most innovative and engaging social media campaigns in the field and hear their behind-the-screen stories, best practices, and insider tips. 

Whether you’re a seasoned pro or just starting out, sit back, grab your headphones, and get ready for some candid confessions and valuable insights into the world of higher ed social media.

People in this episode

Host

Callie Goodwin is the Digital Marketing Manager for Columbia International University, a small, private college in South Carolina, and has spent 6 years working in higher Ed social. Callie is a certified Social Media Strategist by the National Institute for Social Media and serves on the Institute’s advisory board.

Interviewee

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