About the Episode
About the Episode:
In this special live episode recorded at the 2024 Engage Summit in Raleigh, NC, Dustin chats with Jenny who shares her journey in social media management, her approach to embracing digital transformation, and the importance of authenticity in building online communities. They discuss the evolving landscape of social media, the integration of new platforms like BeReal, and the strategic decisions behind managing social media at a prestigious institution like MIT.
Key Takeaways
- Social Media: Constant Change and Opportunity
- Social media platforms evolve rapidly, and higher ed social media managers must continuously adapt their strategies to stay relevant.
- The rise of platforms like BeReal highlights a shift toward authenticity, raw content, and personal connection in digital spaces.
- Institutions can remain agile by embracing new platforms strategically while balancing limited resources.
- Leveraging Digital Transformation for Connection
- Digital transformation drives all aspects of social media strategy, from vertical video trends to emerging platforms.
- Successful integration of new platforms like BeReal can introduce institutions to new audiences while maintaining a focus on authenticity.
- Despite technological advancements, the human element remains essential—social media should foster relationships, not just broadcast information.
- The Role of Higher Ed Social Media Managers
- Social media professionals are at the forefront of digital transformation, translating platform trends into meaningful engagement with target audiences.
- Jenny’s approach emphasizes balance—exploring new opportunities like BeReal while recognizing the need to prioritize limited resources.
- Collaboration with institutional leadership, as seen at MIT, can help align social media efforts with broader organizational priorities.
Episode Summary: FAQs Answered
How is digital transformation influencing higher ed social media strategies?
Digital transformation has created new opportunities for higher ed institutions to connect with their audiences. Social media professionals are integrating emerging platforms like BeReal, leveraging vertical video, and navigating evolving trends to create meaningful, authentic engagement. At the same time, they must remain mindful of resources and prioritize efforts strategically.
Why is BeReal gaining traction in higher education?
BeReal offers a raw, authentic way to connect with audiences, resisting the overly curated nature of traditional social platforms. Jenny Li Fowler recently launched a BeReal presence for MIT, focusing on how the platform’s unique format aligns with MIT’s mission of reaching new audiences.
What should higher ed leaders know about the role of social media managers?
Social media managers are not just content creators—they’re strategists who play a critical role in shaping an institution’s digital identity. Leaders should recognize the strategic value of social media teams and invest in the tools and resources they need to adapt to constant change.
How do you balance embracing new platforms with managing limited resources?
Institutions should carefully evaluate new platforms before jumping in, considering their audience fit, potential for engagement, and long-term viability. For example, Jenny introduced BeReal at MIT only after determining it aligned with institutional priorities, and she looks for ways to repurpose existing content for new platforms.
Social Media’s Role in Digital Transformation
Jenny’s reflections underscore the idea that social media is both a product and a driver of digital transformation. As platforms shift toward more authentic, personal content, higher ed institutions must evolve their strategies while remaining true to their core values.
At the heart of this transformation is the ability to connect with audiences on a human level. Whether through vertical videos, raw content, or new platforms like BeReal, higher ed social media teams are uniquely positioned to create meaningful engagement that reflects the mission and culture of their institutions.
Advice for Social Media Professionals
- Stay Curious and Open-Minded
- Digital transformation requires continuous learning. Stay up to date on emerging platforms and trends to adapt your strategy effectively.
- Balance Innovation with Strategy
- Evaluate new platforms based on their relevance to your audience and your institution’s goals. Don’t be afraid to pull back on less effective channels to make space for new opportunities.
- Focus on Relationships
- Social media should amplify human connection, not replace it. Prioritize authenticity and meaningful engagement in your content strategy.
- Collaborate Across the Institution
- Work closely with leadership to align social media efforts with broader institutional priorities, such as audience growth and brand awareness.
About the Show: The Higher Ed Geek Podcast explores the impact of edtech on the student experience by speaking with diverse leaders from institutions, companies, and nonprofit organizations. Each week we aim to provide an engaging, fun, and relevant dose of professional development that honors the wide range of work happening all across the higher ed ecosystem. Come geek out with us! The Higher Ed Geek Podcast is hosted by Dustin Ramsdell and is a proud member of the Enrollify Podcast Network.
Connect With Our Host:
Dustin Ramsdell
https://www.linkedin.com/in/dustinramsdell/
https://twitter.com/HigherEd_Geek
About The Enrollify Podcast Network:
The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and I Wanna Work There.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
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