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12
April 4, 2024
Ep. 12: Where Do We Grow From Here? Sallie Poggi Of UC Davis Discusses Her Journey Beyond Social Media

Where Do We Grow From Here? Sallie Poggi Of UC Davis Discusses Her Journey Beyond Social Media

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About the Episode

About the Episode: In this insightful episode, we chat with Sallie Poggi, the former director of social media at the University of California, Davis, who played a pivotal role in shaping the university's social presence. Sallie shares her career journey, highlighting her transition from social media to an executive role. Her story is not just about the evolution of her career but also about how the skills developed as a social media manager and director prepare people for higher-level positions beyond social media.

About the Show: Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. We’ll share actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, we've got you covered. Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.

Connect With Our Host:

Jenny Li Fowler

https://www.linkedin.com/in/jennylifowler/

https://twitter.com/TheJennyLi

About The Enrollify Podcast Network:

Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:

Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200.

People in this episode

Host

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

Sallie Poggi

A proud Aggie alum, Sallie serves as executive director for Strategic Communications. She oversees operations and administrative functions and leads the executive communications unit. She guides the overall strategy for the office to creatively engage audiences, support executive communications strategy, and ensure the expanded awareness of UC Davis. Prior to her current role as executive director, Sallie served as the UC Davis social media director where she led strategy for how the University creates community and shares diverse stories on the flagship channels of UC Davis, executive social media channels, and Undergraduate Admissions channels.

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