The Essentials of Covering Live Events for Social Media

About the Episode: In this episode, we'll dive into the high-octane world of social media event coverage with Jenn Crimm, the mastermind behind Opry Entertainment Group's social media presence. Jenn shares her secrets for planning, capturing, and amplifying live moments on social media in real-time. Discover her meticulous tactics, backstage insights, and the art of making every post count. Plus, learn how Jen turns live experiences into lasting social media content. Tune in for an exclusive peek behind the digital curtain!

You will learn:

• How to prepare for a live event.
• What to expect during the event.
• How to create a report following the event.

Jen's approach to social media transcends traditional methods, offering a blueprint for effectively planning, executing, and analyzing social media coverage for live events.

Her conversation sheds light on the nuanced strategies that can elevate the social media presence of higher education events, making it an indispensable guide for social media managers and professionals in the field.

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Crafting a Comprehensive Plan for Event Coverage

Jen Crimm's methodology is rooted in meticulous planning and organization. She emphasizes the critical role of preparation, starting with a detailed plan that outlines every aspect of the event. This includes a run of show, potential content moments for social media, and contingency plans for unforeseen scenarios.

By adopting a strategic approach that incorporates everything into an Excel document, Jen ensures that all bases are covered, enabling her to navigate the complexities of live event coverage with confidence and agility.

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Leveraging Video Content and Storytelling

In today's digital age, video content reigns supreme on social media platforms. Jen's strategies for event coverage prioritize engaging storytelling through video, capturing the essence of the event and providing followers with a compelling narrative.

This approach not only enhances the audience's experience but also increases shareability and engagement on social media. By setting the scene, introducing key moments, and highlighting the event's climax, Jen crafts a storyline that resonates with viewers, ensuring that each post is contextually rich and informative.

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Post-Event Analysis and Content Repurposing

The work doesn't end with the event's conclusion. Jen underscores the importance of post-event analysis to assess the coverage's impact and identify opportunities for content repurposing. This phase allows for a deeper understanding of what resonated with the audience, informing future strategies for similar events.

By creating recap decks and archiving content, Jen ensures that valuable insights and successful content strategies are preserved for future reference, facilitating continuous improvement and innovation in social media event coverage.

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Key Takeaways for Higher Education Social Media Managers:

• Plan Meticulously: Begin with a detailed plan that covers all aspects of the event, from content opportunities to contingency plans.
• Embrace Storytelling: Utilize video content to tell the event's story engagingly and compellingly, ensuring each post provides context and enhances the narrative.
• Analyze and Learn: After the event, conduct a thorough analysis to understand what worked and explore opportunities for repurposing content to extend its lifespan and impact.

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For social media managers and higher education professionals looking to deepen their understanding of effective live event coverage, "The Essentials Of Covering Live Events For Social Media" offers invaluable insights.

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Guest: Jenn Crim, Social Media Manager at Opry Entertainment Group
https://www.linkedin.com/in/jennifercrim/ 

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About the Show: Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. We’ll share actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, we've got you covered. Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.

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Connect With Our Host:

Jenny Li Fowler

https://www.linkedin.com/in/jennylifowler/

https://twitter.com/TheJennyLi

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About The Enrollify Podcast Network:

Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Connect with Us at the Engage Summit:

Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.