Join us on February 25-26 for the AI Engage Summit  |

Register Today
EP
164
August 24, 2023
Ep. 164: Why It’s Time for Higher Ed to Take More Marketing Risks

Why It’s Time for Higher Ed to Take More Marketing Risks

Or listen on:

About the Episode

In this episode, Zach sits down with Nate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University, to chat about why it’s time for higher ed to take more marketing risks.

In this dynamic conversation, discover what Nate thinks higher ed marketers can do to be bolder with their messaging and communications to attract the next generations of right-fit students to their campuses. 

Hear what ingredients Nate believes are necessary to craft the perfect student story, why he’s so bullish on student podcasting as an enrollment marketing tactic, and understand how he thinks schools need can reposition their core messages to better resonate with a diverse student body. 

 

This Episode is Brought to You By Our Friends at Ologie

In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. 

Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.

Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.

 

About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Nate Jorgensen

Nate Jorgensen is the Senior Director of Academic Marketing and Communication at Miami University in Ohio. In this role he leads the integration of the academic divisions into the central marketing and communication team with a focus on recruitment marketing and storytelling through podcasts and other mediums. Prior to Miami, Nate served for five years as the Director of Marketing for the College of Engineering at the University of Cincinnati. He has 20 years of marketing and communications experience with 15 years in higher education.

Other episodes

Episode #265: Small Steps, Big Impact: How to Build a Digitally Accessible CampusPlay Button
Episode #265: Small Steps, Big Impact: How to Build a Digitally Accessible Campus

In this episode, Dustin chats with Kate DeForest, Web and Digital Content Coordinator at SUNY Oswego, about the importance of digital accessibility in higher education.

Ep. 24: Launching a Student Social Ambassador Initiative at William & MaryPlay Button
Ep. 24: Launching a Student Social Ambassador Initiative at William & Mary

Shane is joined by an interdepartmental team of marketing, admissions and communications from William & Mary to discuss how they created a student social media ambassadors program called “Wrenfluencers” at the historic institution.

Episode 61: Moving from Assistants to an AI WorkforcePlay Button
Episode 61: Moving from Assistants to an AI Workforce

In this final episode of a three-part series, hosts JC Bonilla and Ardis Kadiu explore how AI is transforming the workplace in higher education.

Bonus: AI for Yield Season — Part 1Play Button
Bonus: AI for Yield Season — Part 1

Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights.

Episode 44: Using Short GIFs To Win Back StudentsPlay Button
Episode 44: Using Short GIFs To Win Back Students

Sean Whitten, Senior Director of Enrollment Services at Southern Methodist University, is redefining how admission counselors handle one of the toughest parts of their job: letting go of students who choose another path.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people