Jaime Hunt sits down with Eric Hollenbeck from Washington State University’s Carson College of Business to unpack the findings of the 2024 Ethical Marketing Survey.

Host Allison Turcio sits down with W. Kent Barnds, a veteran enrollment leader with over 30 years of experience, to tackle one of the hottest topics in enrollment marketing today: the shifting dynamics of campus visits.

Maya Demishkevich sits down with Liz Cooper, Associate Director of Public Relations at Massachusetts Bay Community College, to discuss the art of storytelling and the top mistakes to avoid when crafting impactful stories.

Jaime Hunt speaks with Jenny Petty about a pressing issue few are discussing: the “Search Cliff.” While the “Demographic Cliff” has been a hot topic for years.

Allison sits down with Jason Keath, co-founder of SocialFresh and a strategist at Convince and Convert, to unpack how prospective students are researching colleges in 2024-2025.

In this episode of The Hidden Gem, host Maya Demishkevich dives into the evolving role of direct mail in higher education marketing with Eric Webb, an expert with over 20 years of experience in direct mail and direct marketing.

In this episode Laura Rudolph of Square One Consulting shares how she transformed a holiday gift guide into a powerful admissions yield predictor.

Host Jaime Hunt welcomes Jennifer Lonchar, founder of Ambio, to explore the transformative potential of Performance TV for higher education marketing.

Allison talks with Lauren Brooks, a higher ed marketing strategist known for her innovative approaches to CRM implementation, digital campaigns, and team alignment.

In this thought-provoking episode, Mallory and Seth discuss the transformative potential of AI in addressing equity challenges in higher education.

Host Maya Demishkevich interviews Raven Haller, a social media specialist and former student ambassador, about her journey from student to marketing professional and the power of student-driven content in community college marketing.

Allie Bear and Madelin Thompson from Wilfrid Laurier University in Canada share how they came up with a very successful Admissions Top Questions video series to support their prospective students through their university decision.

Host Jaime Hunt discusses the complexities of supporting international students with Shaun Carver, the head of UC Berkeley's International House, exploring challenges, opportunities, and the university's role in fostering inclusivity and global understanding.

In this forward-thinking episode, Allison speaks with Tom Mikowski, VP of Business Development and Higher Education Partnerships at Allied Pixel. Tom shares insights from his 30-year career in enrollment and discusses how data-driven personalized video can dramatically elevate student engagement and drive conversions.

In this episode of The Hidden Gem, host Maya Demishkevich sits down with Dr. Melissa Curtis to explore the concept of a "healthy enrollment ecosystem."

Day chats with Cory Glover about how his team at the University of Michigan - Dearborn increased deposits by 30% and applications by 17% by prioritizing empathy.

Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle the need for CROs.

Host Jaime sits down with Christian Cardona, Social Media Manager for ODU Global, to explore the unique challenges and opportunities in managing social media for online learners.

Host Jaime Hunt reconnects with Bryce Hoffman live from AMA to explore his remarkable career evolution.

Brendan reconnects with Michael Bettersworth, CMO at Texas State Technical College (TSTC), to delve into critical trends and challenges impacting higher education.

Allison speaks with Dr. Raquel Bermejo about the often-overlooked emotional challenges students face during the college search and application process.