In this episode of AI for Yield Season, Allison explores how AI can help higher ed marketers personalize student outreach—at scale.

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with enrollment marketing expert Will Patch to tackle a critical issue in higher education—summer melt.

Allison is joined by Suzan Brinker, PhD, co-founder and CEO of Viv Higher Education and author of Pass Fail: The Urgent Need for Strategic Leadership in Higher Education.

In this episode of The Hidden Gem, Maya Demishkevich sits down with Amy Filardo, Chief Marketing Officer at Community College of Baltimore County (CCBC), Maryland’s largest community college.

Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights.

In this lively episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Robin Oliver, Vice President for Communications and Marketing at Ohio University, to discuss how creativity can break through the traditional boundaries of higher ed marketing.

In this episode, host Allison Turcio dives into the importance of collaboration in enrollment marketing with guest Greg Summers, a former provost turned higher ed strategist at BVK.

On this episode of The Hidden Gem, host Maya welcomes Julio Vargas-Essex, VP of Student Affairs and Enrollment Management at North Hennepin Community College.

Jaime Hunt sits down with Eric Hollenbeck from Washington State University’s Carson College of Business to unpack the findings of the 2024 Ethical Marketing Survey.

Host Allison Turcio sits down with W. Kent Barnds, a veteran enrollment leader with over 30 years of experience, to tackle one of the hottest topics in enrollment marketing today: the shifting dynamics of campus visits.

Maya Demishkevich sits down with Liz Cooper, Associate Director of Public Relations at Massachusetts Bay Community College, to discuss the art of storytelling and the top mistakes to avoid when crafting impactful stories.

Jaime Hunt speaks with Jenny Petty about a pressing issue few are discussing: the “Search Cliff.” While the “Demographic Cliff” has been a hot topic for years.

Allison sits down with Jason Keath, co-founder of SocialFresh and a strategist at Convince and Convert, to unpack how prospective students are researching colleges in 2024-2025.

In this episode of The Hidden Gem, host Maya Demishkevich dives into the evolving role of direct mail in higher education marketing with Eric Webb, an expert with over 20 years of experience in direct mail and direct marketing.

In this episode Laura Rudolph of Square One Consulting shares how she transformed a holiday gift guide into a powerful admissions yield predictor.

Host Jaime Hunt welcomes Jennifer Lonchar, founder of Ambio, to explore the transformative potential of Performance TV for higher education marketing.

Allison talks with Lauren Brooks, a higher ed marketing strategist known for her innovative approaches to CRM implementation, digital campaigns, and team alignment.

In this thought-provoking episode, Mallory and Seth discuss the transformative potential of AI in addressing equity challenges in higher education.

Host Maya Demishkevich interviews Raven Haller, a social media specialist and former student ambassador, about her journey from student to marketing professional and the power of student-driven content in community college marketing.

Allie Bear and Madelin Thompson from Wilfrid Laurier University in Canada share how they came up with a very successful Admissions Top Questions video series to support their prospective students through their university decision.

Host Jaime Hunt discusses the complexities of supporting international students with Shaun Carver, the head of UC Berkeley's International House, exploring challenges, opportunities, and the university's role in fostering inclusivity and global understanding.