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March 22, 2023
Ep. 2: How to Get Started as a Higher Ed Social Media Manager

How to Get Started as a Higher Ed Social Media Manager

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About the Episode

Join host, Callie Goodwin, as she talks with guest, Marcella Cintra about life as someone new to the world of higher ed social media. Marcella shares what life has been like over the past 6 months since she joined a Florida state college and began managing social media and web content. 

 

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. 

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. 

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. 

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. 

 

About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Callie Goodwin is the Digital Marketing Manager for Columbia International University, a small, private college in South Carolina, and has spent 6 years working in higher Ed social. Callie is a certified Social Media Strategist by the National Institute for Social Media and serves on the Institute’s advisory board.

Interviewee

Marcella Cintra

I am a first generation American, my parents immigrated from Brazil and because my dad was in the military I got to live in Japan for a few years. My fiance and I live in Florida and we frequent the Disney Parks and explore all over Orlando on our days off. I recently graduated with my MBA in marketing and am starting back up again to pursue a MS in marketing. I've been working as a Web & Digital Marketing Specialist for a state college here for roughly six months now and my job duties focus on special projects, webpages, and social media.

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