About the Episode
This episode is an informative conversation Jeremy had with Carlos Cano around his 13-year career in Higher Ed. They discussed how he started in admissions, what has kept him from leaving the industry, how he deals with anxiety and feeling overwhelmed, career advancement, leadership, having mentors, and so much more! Takeaways from this episode include:
- Mentorship is Vital: Having mentors who guide and inspire can shape your career trajectory and help you make pivotal decisions.
- Define Your “Why”: Understanding your motivation in the admissions profession helps sustain passion and purpose, especially during challenging times.
- Active Listening is Crucial: Engaging with prospective students and families by truly understanding their needs builds stronger relationships.
- Leverage Your Network: Building connections through professional organizations and social media can open doors to career opportunities and collaborations.
- Mental Health Matters: Taking breaks, spending time with family, and finding personal outlets like hobbies or nature walks are essential to sustaining a long-term career in admissions.
Episode Summary
How Carlos Started in Higher Ed
Carlos Cano’s career began as a student ambassador at William Paterson University. After graduation, he pursued a role in admissions at his alma mater. Passionate about sharing his story as a first-generation college student, Carlos found fulfillment in helping others navigate their educational journeys. His ability to connect with students and families, particularly first-generation and Latino students, fueled his dedication to the profession.
Why Some Admissions Professionals Don’t Last
Carlos discusses the challenges young admissions counselors face, including the lack of instant gratification and the demanding nature of the role. He emphasizes the importance of giving the work time to reap its rewards. Leaders, he suggests, must mentor new staff and remind them that their efforts make a difference, even if it’s not immediately visible.
Navigating Career Transitions
In 2017, Carlos transitioned to enrollment communications after recognizing a glass ceiling in his admissions role. This shift allowed him to leverage his storytelling abilities to connect with students in new ways. He credits his mentors and professional network for encouraging him to take the leap and explore leadership opportunities.
Mental Health and Work-Life Balance
Carlos highlights the importance of self-care, whether it’s spending time with family, gaming, or enjoying the outdoors. He advises colleagues to take breaks to avoid burnout, even during peak admissions cycles. Leaders should model and encourage this behavior to create healthier workplace cultures.
The Power of Storytelling in Enrollment Communications
Carlos stresses that effective enrollment marketing isn’t just about flashy billboards or digital ads—it’s about building authentic relationships. He reminds admissions counselors to actively listen and tailor their conversations to meet students’ unique needs, creating memorable and meaningful interactions.
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About the Enrollify Podcast Network
Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
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