The Digital First Strategic Plan, Part 2: Eric Hazen on Marketing and Communications

In the second episode of our three-part series in partnership with Pathify, Dustin speaks with Eric Hazen, Director of Digital Marketing at Ferris State University, about his work leveraging digital tools to optimize his institution’s marketing efforts. He explains how the dynamics of his work have changed over his tenure at Ferris and how he sees digital transformation continues to impact it moving forward.

This episode is brought to you by Pathify. Pathify  sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. Learn more about how Pathify is uniting strategic units across campus and bettering the