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About the Episode
College and university websites hold significant strategic value from a marketing perspective as they serve as the primary online hub for promoting an institution's brand, attracting prospective students, and engaging with various stakeholders. Join Allison and Ben Congelton (CEO & founder of Olark) as they unravel the transformative potential of web optimization and the pivotal role live chat plays in creating exceptional user experiences. Gain invaluable insights from Ben as he shares his expertise on setting strategic goals, implementing metrics, and leveraging testing to make data-driven decisions that drive remarkable results.
This episode is brought to you by our friends at DD Agency:
DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.
In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.
If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.
Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.
About the Enrollify Podcast Network:
The Application is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
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