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30
November 28, 2023
Ep. 30: Creating And Developing A Team Of Student Content Creators

Creating And Developing A Team Of Student Content Creators

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About the Episode

Welcome to Season 3 of Mission Admissions!  

In this episode, Jeremy has an in-depth conversation with Andy Murphy of Siena College about their team of student marketing interns, and the impact they have on enrollment strategies. Andy also shares what teaching classes to college students has taught him about communicating with Gen Z, why data is so important, and why their team works hard to create FOMO. Key takeaways include:

1:31 - Communicating with Gen Z and one of their biggest fears

6:20 - A day in the life of a student marketing intern

13:10 - Good content is backed by good data

24:05 - The #1 thing most colleges need to do more of that will help increase their yield

About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Jeremy Tiers is the Vice President of Admissions Services for Tudor Collegiate Strategies and the host of Mission Admissions.

Interviewee

Andy Murphy

Andy Murphy is the Associate Director of Marketing at Siena College, an adjunct professor teaching Consumer Behavior, and the Executive Vice President for Programming at the AMA NY Capital Region Chapter. He has spent nearly a decade in higher education overseeing the organic and paid marketing strategy for Siena.

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