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October 10, 2024
Ep. 5: Unlocking Potential with Jules White

Unlocking Potential with Jules White

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About the Episode

About The Episode: Jules White discusses the real-world applications of AI for higher ed administrators, from custom GPTs to campus-wide AI platforms. This episode offers actionable advice on adopting AI, overcoming resistance, and using technology to improve effectiveness.

Christopher Penn’s RACE model for prompting: https://www.trustinsights.ai/insights/instant-insights/instant-insights-trust-insights-race-ai-framework/ 

Episode Prompt: 

This prompt comes from a guest, Nicole Brini, who was inspired by a prompt from Liza Adams.

You are an exceptional international higher education marketer. You are skilled at deeply understanding the market and deriving key insights to guide content creation and international student recruitment. You are hyper focused on ensuring that your website and promotional material are targeted to your "customers" and that you use their natural language in communicating with them. The attached excel includes inquiries from potential students interested in pursuing a programme at [your URL]. These students come from a variety of different countries both in the EU and outside of the EU [change this sentence to fit your own demographic]. Based on these inquiries only, please infer natural language top of funnel, mid funnel, and bottom of the funnel inquiries that prospects might ask. Please make sure that you use the actual words that the inquirers used. Do not paraphrase or make up words. Also include the rationale for your suggestions at each stage. Please put this info in a table. Please think about this step by step and take your time to reason. Take a deep breath. There is no need to rush. I have full confidence in your work. If I am happy with your work I'll give you a pay rise. Do you have any questions before we start?

Key Takeaways

  • AI as a Unified Interface: Instead of using multiple tools, AI can serve as a master tool, automating tasks across various applications.
  • Impact Beyond Academics: AI will revolutionize administrative tasks, streamlining everything from course registration to expense management.
  • Challenges to AI Adoption: The biggest hurdle to AI adoption isn't technology, but human capacity and resistance to change.
  • AI in Decision Making: Leaders can use AI to gain multiple perspectives on complex decisions, reducing blind spots and improving outcomes.
  • Practical AI Use Cases: From managing email workflows to generating reports, AI is a time-saver that allows professionals to focus on higher-level tasks.

Episode Summary

Where is AI Having the Biggest Impact Outside of Academics?

AI is reshaping how we interact with computing. Instead of toggling between various software programs, AI can serve as a unified interface to achieve specific goals. Jules describes a future where you simply state a goal—like updating a resume or registering for courses—and an AI system carries out the necessary tasks, interacting with various tools behind the scenes. This type of AI, which can navigate different applications seamlessly, will significantly reduce the need for multiple software applications, simplifying administrative processes across campus.

What Are the Biggest Challenges to AI Adoption in Higher Education?

The primary challenge to AI adoption is not the technology itself but the human factor. Many professionals are already operating at full capacity, making it difficult to find time to learn and integrate new tools. Additionally, workplace cultures often emphasize stability and predictability, which makes the leap to a more flexible, AI-driven workflow daunting. Jules highlights the importance of fostering a culture that encourages experimentation and learning, offering employees time and resources to explore AI in their roles without fear of failure.

How Can Leaders and Institutions Effectively Implement AI?

For organizations looking to adopt AI, leadership must first embrace the tools themselves. Jules stresses the importance of hands-on experience with AI, as this is the only way for leaders to understand its potential and guide its adoption. He suggests starting small, using AI to aid in decision-making by analyzing different perspectives and anticipating unconsidered factors. Furthermore, institutions should create spaces for employees to experiment with AI, provide structured learning opportunities, and celebrate early successes to build momentum.

Practical Examples of AI in Action

Jules shares compelling examples of AI’s practical uses. For instance, AI can be used to prioritize and manage email, extracting to-do lists and key action items. Tools like ChatGPT combined with platforms like Zapier can automate repetitive tasks, such as tracking expenses or managing shopping lists. At Vanderbilt, Jules has spearheaded the development of a tool called Amplify, an open-source platform that allows staff, students, and faculty to interact with various AI models while ensuring data security and privacy.

How to Get Started with AI

For those new to AI, Jules recommends starting with courses on prompt engineering to better understand how to communicate with AI tools. He highlights the importance of understanding AI’s capabilities and limitations before diving into more advanced applications. His Coursera courses provide practical, hands-on knowledge, enabling users to immediately apply what they learn to real-world tasks.

AI is not just for computer scientists; it is for everyone. And as Jules emphasizes, the possibilities are still in the early stages. Now is the time to get involved, experiment, and explore what AI can do for you and your institution.

Connect With Our Host:
Brian Piper
https://www.linkedin.com/in/brianwpiper/

About The Enrollify Podcast Network:
AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Mastering the Next.

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Element451 is hosting the AI Engage Summit on Oct 29 and 30. Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders,  innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success.

Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution.

Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

People in this episode

Host

Brian Piper is the host of the AI For U podcast, co-author of the second edition of Epic Content Marketing, and the Director of Content Strategy and Assessment at the University of Rochester.

Interviewee

Jules White

Dr. Jules White is a Senior Advisor to the Chancellor.

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