Want more AI? Register for the AI Engage Summit - online edition | Oct 29-30, 2024

Save Your Spot
EP
117
January 20, 2022
Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning

3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning

Or listen on:

About the Episode

Zach (@zboozee) from Enrollify shares three examples of how higher ed marketers and admissions professionals can get better at differentiation.  Learn why you should obsess over long-tail, niche market positioning statements, how to implement the "Taboo Strategy" with student focus groups, and why schools must FULLY own their culture within the context of their messaging. 

Enrollify is higher ed's one-stop-shop for admissions and marketing educational resources. It's where higher ed marketers come to learn new marketing skills, discover new software and services, and find their next job. Come and see what you've been missing

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

No items found.

Other episodes

Episode #20: What’s Next for AI in the Classroom?Play Button
Episode #20: What’s Next for AI in the Classroom?

In this episode of “Mastering the Next,” Sara Custer, Editor-in-Chief at Inside Higher Ed, discusses the future of AI in transforming classroom engagement.

Episode 42: Optimizing College Applications: Common App Trends and SEO StrategiesPlay Button
Episode 42: Optimizing College Applications: Common App Trends and SEO Strategies

Join Timothy and Jamie as they dive into the latest trends from the Common App's 2024 End-of-Season Report.

Live from HEW: AI for UpskillingPlay Button
Live from HEW: AI for Upskilling

Erin Wilson from Arizona State University discusses how AI is revolutionizing their non-credit courses and instructional design on a live episode of AI for U.

Live from HEW: Taking the Next Step in Your Leadership JourneyPlay Button
Live from HEW: Taking the Next Step in Your Leadership Journey

In this episode, Mallory Willsea speaks with Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School, live from HighEdWeb.

Episode 15: Leveraging Technology for Student-Centric LeadershipPlay Button
Episode 15: Leveraging Technology for Student-Centric Leadership

In this episode of In Your Element, Brendan Henkel talks with Luis Caloca, Dean of Student Access at the College of Western Idaho (CWI) and winner of the 2024 Student Centric Institution Award.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people