Join us in Charlotte, NC for the Engage Summit | June 24 - 25

Register Today
EP
12
September 4, 2019
Episode 12: How to Empower Directors & Faculty to Market Their Programs in a Decentralized Graduate Admissions Model | The Enrollify Podcast

How to Empower Directors & Faculty to Market Their Programs in a Decentralized Graduate Admissions Model

Or listen on:

About the Episode

This week, we sat down with Walt Bieschke, Assistant Director at Vanderbilt University's Graduate School, to discuss his role as a catalyst for disseminating marketing best-practices to Directors of Graduate Studies. Walt's admissions tips email series keep decentralized enrollment marketing teams at his school up to date on technologies, strategies, and low time commitment yet high return tips to increase enrollment numbers across programs. From Walt's perspective, a solid knowledge of target market, competitors, and your own program's selling points is a key foundation to any successful enrollment marketing strategy.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Interviewee

Walt Bieschke

My passion is providing new ideas to improve business processes, especially in areas of higher-education management and systems training program development. I incorporate technology tools and market research to improve outcomes for recruiting and enrollment. I develop systems training programs in plain language, so that users understand the system instead of learning rote tasks. Advanced business writing and speaking skills enable me to create targeted communication and recruitment plans for specific audiences. Innovation in higher-education management, process development, and client training and relations are my primary interests.

Other episodes

Live from AMA: Overcoming Fear and Embracing AIPlay Button
Live from AMA: Overcoming Fear and Embracing AI

Host Carrie interviews Carrie Pitts-Densmore about the transformative potential of AI in higher education, including its impact on processes, staffing, and student success.

Episode 42: Confidence, Connections, and Cultivating CommunityPlay Button
Episode 42: Confidence, Connections, and Cultivating Community

In this special Thanksgiving-themed episode, hosts Mallory and Seth dive deep into the power of community, confidence, and meaningful decision-making.

Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?Play Button
Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?

Ray sits down with Dr. Nick Ladany, President of San Francisco Bay University, to explore the unspoken realities of American higher ed.

Ep. 66: CROs in Higher Ed: Driving Growth and Busting SilosPlay Button
Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos

Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle the need for CROs.

Live from AMA: AI Isn’t Perfect—But Neither Are WePlay Button
Live from AMA: AI Isn’t Perfect—But Neither Are We

This episode of AI for U captures a lively discussion from the AMA Symposium for the Marketing of Higher Education with Scott Cline, an independent consultant for higher education institutions.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people