Mascot Magic: Strengthening College’s Brand Identity and Spirit

About the Episode: 

In this episode of Hidden Gem, Maya Demishkevich sits down with Dr. Stephanie Erdmann, CEO and Dean of Great Falls College, to discuss the college's innovative journey to strengthen its brand identity. Dr. Erdmann shares the fascinating story behind the introduction of their new mascot, Mo the River Otter. Learn how a well-executed mascot can bring a community together, enhance school spirit, and create a cohesive brand identity even for colleges without athletic programs. Tune in to gain valuable insights on strategic branding, community engagement, and creative marketing tactics.

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Key Takeaways:

1. Community Involvement: Discover how involving staff, students, and community members in the mascot creation process can foster a sense of ownership and pride.
2. Creative Outreach: See how unique marketing strategies, such as involving local celebrities and creating engaging social media content, can boost community awareness and excitement.
3. Sustained Engagement: Explore ongoing initiatives to keep the mascot relevant and integrated into various aspects of the college’s activities and communications.
4. Time and Patience: Realize the importance of taking time with the mascot development process to ensure thorough community engagement and thoughtful implementation.

‍The IMPACT Framework

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Connect With Our Host:

Maya Demishkevich

https://www.linkedin.com/in/mayademishkevich/

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About The Enrollify Podcast Network:

The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.