From ABC News Anchor to Higher Ed Marketer - An Interview with Emily Evans from Notre Dame

Emily has always loved telling stories.  After graduating with a degree in journalism from the University of Ohio, she got a job as a reporter at the local ABC in South Bend, Indiana.  After years of finding, crafting, and sharing local news stories with audiences in Indiana's third largest city, Emily desired to tell a new kind of story - one that could have more of a direct impact on her community.  In May of this year, Emily took a job at Notre Dame as the Assistant Director of New Media to tell student stories in an attempt to attract new students to the university.  Tune in as she tells the story about her transition from television to enrollment marketing, how Notre Dame engages with prospective students on social media, and how to empower existing students to become brand ambassadors for your institution.