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About the Episode
About the Episode: If you’re looking at your paid media campaign performance and have a feeling something’s not quite right… trust your gut. That’s Jeff Holeman’s advice, and the same instinct he followed for UF’s Warrington College of Business paid media efforts. After asking questions and working closely with his vendor and platform partners, he uncovered using first-party data and in-platform lead forms on LinkedIn could make a big difference. And it did: After using first-party data to target his audiences and implementing in-platform forms, Jeff saw 196% increase in leads, double the clicks/engagement, and a drastic 60% reduction in cost. The best part? You can do this too!
About The Enrollify Podcast Network
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Higher Ed Pulse.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the Engage Summit for Free!
The Engage Summit is your roadmap for AI readiness in Higher Education. We’re not just talking theories; this conference is your guide to understanding and applying AI at your institution. By the end, you won’t just “get” AI — you’ll be ready to lead your campus through an AI transformation.
Every session at the 2024 Engage Summit (June 25-26) will be live-streamed (and recorded!) and registration is free!
That’s right – you can catch all the groundbreaking insights, innovative AI-strategies, and incredible speakers from the comfort of your own couch. No need to choose between sessions (because we’re recording them all!), no FOMO, and no ticket required.
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