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June 21, 2022
Episode 3: Understanding Your Audience, Content Marketing Strategies, and Being a Working Mom

Understanding Your Audience, Content Marketing Strategies, and Being a Working Mom

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About the Episode

On the latest episode of the Mission Admissions podcast, Jeremy sits down with Adrienne Barnes, a well-known content strategy and customer research expert.

Adrienne talks about the state of content marketing, how understanding your target audience helps you create more effective content, and why change can be such a big hurdle. She also offers tips on how to become a better writer, and shares insights about her life as a female entrepreneur and working mother.  

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Jeremy Tiers is the Vice President of Admissions Services for Tudor Collegiate Strategies and the host of Mission Admissions.

Interviewee

Adrienne Barnes

Adrienne Barnes is the founder of Best Buyer Persona and a well-known B2B SaaS content marketing consultant. When she’s not helping companies identify and understand their target audiences, Adrienne uses her customer research skills to create unique content marketing strategies. She’s worked with amazing companies such as Catchpoint, Monday.com, Audiense, Stripe, Demio, Unbounce, and Smartling.

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