We Want to Hear From You! |

Take Our Listener Survey Today
EP
45
December 16, 2024
Episode 45: The “Invisible” Student: Addressing Equity in Recruitment and Retention

The “Invisible” Student: Addressing Equity in Recruitment and Retention

Or listen on:

About the Episode

Got a story to tell? An innovative idea to share? Fill out our guest nomination form and let's chat!

About the Episode:

In this thought-provoking episode, Mallory and Seth discuss the transformative potential of AI in addressing equity challenges in higher education. They explore how AI can help institutions better serve "invisible students" — nontraditional learners, first-generation students, and those balancing work or family responsibilities. Highlighting the intersection of technology and education, they provide actionable strategies to improve student success, persistence, and graduation rates.

Key Takeaways

  • AI as a Catalyst for Equity:
    • Proactively identifies and supports at-risk students through early intervention.
    • Personalizes educational journeys with tailored resources and support.
    • Ensures 24/7 access to tools and services for students with nontraditional schedules.
    • Provides data-driven insights to reshape institutional policies and resource allocation.
  • The Importance of Just-in-Time Resources:
    • Students need accessible support at the exact moment they encounter challenges.
    • AI can enable 24/7 assistance across admissions, academic advising, and financial aid.
  • Breaking Down Barriers for First-Generation Students:
    • Address gaps in institutional knowledge with accessible, plain-language communication.
    • Use AI to seamlessly translate materials into multiple languages to meet diverse needs.
  • Affordability of AI Solutions:
    • Many AI tools are cost-effective, making them accessible for under-resourced institutions like community colleges.
  • The Role of Product Design in Student Success:
    • Institutions must design flexible programs to ensure students can re-enroll seamlessly after life interruptions.

Episode Summary

Why "Invisible Students" Need Attention

Mallory sets the stage by defining invisible students as those who often go unnoticed in traditional education systems—such as first-generation students, working adults, and part-time learners. These populations represent a significant portion of the student body but are disproportionately likely to face barriers to graduation, compounding financial challenges like student loan debt.

How AI Can Help

AI-first strategies can transform how institutions support these students:

  1. Proactive Intervention: Predictive analytics identify early warning signs of student disengagement.
  2. Personalized Education: Tailored experiences boost engagement and retention.
  3. Accessible Support: AI-powered virtual assistants offer help 24/7, meeting students at their point of need.
  4. Data-Driven Decision Making: Institutions can reallocate resources based on real-time insights.

Real-World Example: Trinity Valley Community College

Mallory highlights Trinity Valley Community College’s success in implementing AI tools to address the needs of working students. Their AI assistant supports enrollment and student engagement, resulting in an 18% increase in their graduating class—an example of AI's tangible impact on student success.

The Need for Product Innovation

Seth emphasizes the importance of designing flexible program structures. For example:

  • Avoid term-based models that create re-entry barriers for students who need to pause their education.
  • Explore asynchronous and competency-based education models to meet the diverse needs of modern learners.

Final Thoughts

The conversation underscores the importance of leveraging AI to support nontraditional learners and first-generation students. Seth and Mallory emphasize that affordability and accessibility are key to implementing these solutions effectively, particularly for community colleges and other under-resourced institutions.

Connect With Our Hosts:

Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!

The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education.

Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

👉🏻 Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st.

People in this episode

Host

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Interviewee

No items found.

Other episodes

Ep. 68: Stand Out and Measure Up: Why Performance TV is a Secret WeaponPlay Button
Ep. 68: Stand Out and Measure Up: Why Performance TV is a Secret Weapon

Host Jaime Hunt welcomes Jennifer Lonchar, founder of Ambio, to explore the transformative potential of Performance TV for higher education marketing.

Episode #31: What’s Next for the Role of Liberal Arts & Sciences in AI Technology?Play Button
Episode #31: What’s Next for the Role of Liberal Arts & Sciences in AI Technology?

Bryce Pendleton, Vice President of Brand & Technology at Southern Virginia University joins the podcast to explore the future of liberal arts education in the context of AI technology.

2024 Hall of Fame: Joshua CharlesPlay Button
2024 Hall of Fame: Joshua Charles

Josh shares his top strategies for fostering campus-wide collaboration, building relationships with leadership, and leveraging teamwork to achieve better outcomes.

Ep. 10: Streamlining Development with Mike MilesPlay Button
Ep. 10: Streamlining Development with Mike Miles

Join Brian as Mike Miles, Director of Web Development at MIT Sloan, shares insights on integrating AI into development workflows, fostering team collaboration, and preparing for the future of AI-assisted coding.

Pulse Check: Reclaiming Free Speech, Democracy, and Discourse on Campus — Pt. 6Play Button
Pulse Check: Reclaiming Free Speech, Democracy, and Discourse on Campus — Pt. 6

Host Dr. J. Cody Nielsen sits down with Dr. Charles H.F. Davis III, Assistant Professor at the University of Michigan and scholar of race, systems of oppression, and student activism.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people