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EP
46
June 4, 2020
Episode 46: Making Sense of the Many College Student COVID-19 Surveys | The Enrollify Podcast

Making Sense of the Many College Student COVID-19 Surveys

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About the Episode

Over the past several weeks, a number of colleges, universities, and higher education market research firms, have published their results from recent surveys on how college students are faring in these unprecedented times. 

Surveys from Niche, Georgetown University, the Higher Education Data Sharing (HEDS) Consortium, Simpson Scarborough (and a plethora of others), were conducted to garner insight into current student sentiments around distance learning, opening campus in the fall, their mental well-being, and how these realities affect their willingness/ability to pay tuition.

On this week's episode, Zach chats with Kevin Kelly, a higher education consultant, on how enrollment marketers can make sense of these surveys.

Tune in for a thoughtful conversation filled with key ideas and takeaways from this data including:

  • How enrollment management teams can protect the mental health of current and deposited students
  • How marketing and communication teams can pivot to virtual orientations
  • How to make meaningful change happen within bureaucratic institutions

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Interviewee

Kevin Kelly

Kevin Kelly teaches online courses as a Lecturer in the Department of Equity, Leadership Studies, and Instructional Technologies at San Francisco State University, where he has also served as Online Teaching and Learning Manager. He works with colleges and universities as a consultant to address distance education, educational technology, and organizational challenges. He is the co-author with Katie Linder and Tom Tobin of the new book, Going Alt-Ac: A Guide to Alternative Academic Careers, and lead author with Todd Zakrajsek of the upcoming book, Advancing Online Teaching: Creating Equity-Based Digital Learning Environments (Stylus, Sept. 2020).

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