Authenticity, Storytelling, and Speaking Their Language

Today’s episode is a great conversation I had with Lindsay Hotmire. We discussed authenticity and why we crave it as humans, the authenticity flywheel that she created, building community, the importance of positioning when it comes to defining your brand, as well as what makes a story memorable and how to become a better storyteller. Lindsay also shared some details about her son’s college search, and what she thinks about the Oxford comma. 

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

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