Join us in Charlotte, NC for the Engage Summit | June 24 - 25

Register Today
EP
79
March 18, 2021
Episode 79: 6 Lessons Learned Over the Past 6 Months of Email Marketing | The Enrollify Podcast

6 Lessons Learned Over the Past 6 Months of Email Marketing

Or listen on:

About the Episode

People are busy. Their inboxes are full. Interacting with your content is not the most important thing on their to-do list. And yet, as enrollment marketers, it's our job to get our communications in front of the right people, at the right time, and in the right place.

On this week's solo-pod, Zach shares insights and new lessons learned over the last six months of email marketing. From there, he dives into the results garnered from an Enrollify Secret Shopper Experiment that was conducted last fall.

Zach inquired at close to 80 business schools and reports on what he learned from the more than 1,000 email communications he received.

This episode is brought to you by our friends at Unibuddy.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Interviewee

No items found.

Other episodes

Live from AMA: Overcoming Fear and Embracing AIPlay Button
Live from AMA: Overcoming Fear and Embracing AI

Host Carrie interviews Carrie Pitts-Densmore about the transformative potential of AI in higher education, including its impact on processes, staffing, and student success.

Episode 42: Confidence, Connections, and Cultivating CommunityPlay Button
Episode 42: Confidence, Connections, and Cultivating Community

In this special Thanksgiving-themed episode, hosts Mallory and Seth dive deep into the power of community, confidence, and meaningful decision-making.

Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?Play Button
Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?

Ray sits down with Dr. Nick Ladany, President of San Francisco Bay University, to explore the unspoken realities of American higher ed.

Ep. 66: CROs in Higher Ed: Driving Growth and Busting SilosPlay Button
Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos

Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle the need for CROs.

Live from AMA: AI Isn’t Perfect—But Neither Are WePlay Button
Live from AMA: AI Isn’t Perfect—But Neither Are We

This episode of AI for U captures a lively discussion from the AMA Symposium for the Marketing of Higher Education with Scott Cline, an independent consultant for higher education institutions.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people