Join us in Charlotte, NC for the Engage Summit | June 24 - 25

Register Today

About the Episode

Recruiting graduate students in today's competitive market is tough - it's even tougher when your program is incredibly niche! On this week's episode, we interview Dr. Ximena Paez-Colasante, a coordinator of the Interdisciplinary Ph.D. Program in Genetics at Texas A&M University, on how to market and recruit for a highly-specialized graduate program. Dr. Paez-Colasante discusses the strategies she has used to generate qualified inquiries coupled with the tactics she has used to nurture these inquiries to enrollment. 

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Interviewee

Dr. Ximena Paez-Colasante

Dr. Ximena Paez-Colasante is a coordinator fo the Interdisciplinary Pd.D. Program in Genetics at Texas A&M University. She is an experienced Postdoctoral Fellow and has a well demonstrated history of working in the higher education industry.

Other episodes

Live from AMA: Overcoming Fear and Embracing AIPlay Button
Live from AMA: Overcoming Fear and Embracing AI

Host Carrie interviews Carrie Pitts-Densmore about the transformative potential of AI in higher education, including its impact on processes, staffing, and student success.

Episode 42: Confidence, Connections, and Cultivating CommunityPlay Button
Episode 42: Confidence, Connections, and Cultivating Community

In this special Thanksgiving-themed episode, hosts Mallory and Seth dive deep into the power of community, confidence, and meaningful decision-making.

Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?Play Button
Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?

Ray sits down with Dr. Nick Ladany, President of San Francisco Bay University, to explore the unspoken realities of American higher ed.

Ep. 66: CROs in Higher Ed: Driving Growth and Busting SilosPlay Button
Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos

Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle the need for CROs.

Live from AMA: AI Isn’t Perfect—But Neither Are WePlay Button
Live from AMA: AI Isn’t Perfect—But Neither Are We

This episode of AI for U captures a lively discussion from the AMA Symposium for the Marketing of Higher Education with Scott Cline, an independent consultant for higher education institutions.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people