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April 15, 2021
Episode 83: How to Personalize Your School's Communications Without a Marketing Automation Platform | The Enrollify Podcast

How to Personalize Your School's Communications Without a Marketing Automation Platform

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About the Episode

Brandon Etheredge, Director of Multimedia Services at the College of Liberal Arts at Auburn University, went to an underfunded public high school and learned how to be scrappy with the resources that were made available to him - even if they were sparse.

Little did he know then just how "scrappy" his first job after graduation as an enrollment marketer would need him to be.

Tune into this week's episode of The Enrollify Podcast for a conversation about marketing automation...and what schools with little-to-no time, money, or expertise can do to better their marketing and communications game.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Interviewee

Brandon Etheredge

Brandon Etheredge is the Director of Multimedia Services for the College of Liberal Arts at Auburn University. He manages social media, enrollment marketing, and video production for the college. Brandon has a Bachelor's in Media Studies and is pursuing a Master's in Higher Education Administration. Prior to joining Auburn University, Brandon was an award-winning TV news anchor and investigative reporter. When he is not at work, checking DMs or trying to figure out Facebook’s latest change to the algorithm, Brandon enjoys spending time with his wife Charlsie (also a Higher Ed Social Media Manager) and their Goldendoodle, Ponce.

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