About the Episode
On this week's episode of The Enrollify Podcast, Zach is joined by Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, to chat about the ways in which COVID has fundamentally changed how higher ed thinks about branding, marketing, and student recruitment.
They discuss how higher ed institutions will evolve their offers and experiences and whether or not schools will become more specific with their audience targeting. That would be a shift from positioning themselves as a place for everyone, which, more or less seems to be the message that most schools subscribe to today.
Furthermore, they wrestle with how colleges and universities will repair the branding of higher education holistically, as offerings like Lambda School, General Assembly, and others, become more socially acceptable as alternative education pathways.
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