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January 15, 2025
Joel Goodman on Leading Through Uncertainty [Lessons in Leadership]

Joel Goodman on Leading Through Uncertainty [Lessons in Leadership]

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About the Episode

Host Carrie engages with Joel Goodman to unpack strategies for leading through uncertainty. From personal experiences to actionable advice, Joel shares how kindness, clear vision, and team motivation can help leaders and their teams navigate unexpected challenges. Tune in for practical tips on creating stability in the midst of change and fostering resilience in your organization.

Key Takeaways

  • Lead with kindness and hospitality: Create an environment where team members feel supported and valued.
  • Motivate your team through a clear vision: Understand what drives your colleagues and use it to build confidence.
  • Stay positive in the face of negativity: Counteract uncertainty by fostering an optimistic and inclusive team culture.

How can leaders maintain team morale during uncertainty?

Joel highlights the importance of kindness and hospitality in leadership. During a period of layoffs and restructuring, his new leaders encouraged open communication and demonstrated unwavering support. By fostering a safe space for questions and conversations, leaders can help team members feel grounded and valued even in the midst of change.

What role does motivation play in leading through change?

Effective leadership involves setting a vision and inspiring others to follow it, even in challenging circumstances. Joel underscores the value of understanding what motivates your team and using that insight to instill confidence. By aligning their strengths with the vision, leaders can guide their teams through ambiguity with purpose and energy.

Why is positivity important in uncertain times?

Carrie emphasizes that uncertainty often leads to negativity, a natural human reaction. Leaders who focus on maintaining a positive environment can help counteract this tendency. Welcoming new team members, engaging everyone in meaningful ways, and fostering inclusivity are critical steps to building a resilient and collaborative team culture.

Leadership is about more than just managing tasks—it’s about guiding people through the unpredictable with compassion, vision, and positivity. Joel’s insights offer a roadmap for fostering stability and motivation, even when the future feels uncertain.

Make sure to check out the full Lessons In Leadership Playlists today.

About The Enrollify Podcast Network: Lessons In Leadership is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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People in this episode

Host

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock where she is charged with telling the university’s incredible story. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. Carrie earned her doctorate from Texas Tech University where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. Prior to joining UA Little Rock, she worked 14 years at Arkansas Tech University where she led a brand study, the first comprehensive brand campaign and oversaw collateral development for the current comprehensive campaign. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. She is also chair-elect of the District IV Cabinet for CASE and a member of UCDA. Finally, she is a puppy mom to Eleanor Belle—a 10-pound maltipoo.

Interviewee

Joel Goodman

Joel Goodman is CEO of Bravery Media and co-host of the Appendix B podcast. With more than 16 years of higher education web marketing experience, his work focuses on digital strategy and hospitable design. When he’s not ranting about “what good design looks like” on LinkedIn, you can find him cheering on Tottenham Hotspur, contributing to the Higher Ed Hot Takes newsletter, or perfecting his pizza dough.

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