About the Episode
Welcome to The Hidden Gem, a podcast dedicated to empowering community college presidents, executive team members, enrollment, marketing and communication leaders with the knowledge and insights they need to harness the full potential of strategic marketing and communications within their institutions. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success.
By showcasing real-world examples, case studies, and interviews with experienced community college leaders and industry experts, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit, not an ancillary service. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.