Shelby Moquin

Confessions of a Higher Ed Social Media Manager is a podcast that offers a behind-the-scenes look at the challenges, triumphs, and strategies of managing social media for higher education institutions. In this post, we'll dive into the top 5 episodes from season 1, as chosen by one of our favorite Enrollify creators, Jenny Li Fowler.

Erin Fields

This blog post shares insights from Dr. J.C. Bonilla’s Engage Summit session, emphasizing a shift from social graphs to interest graphs on platforms like TikTok. This change allows smaller universities to compete by creating content that resonates with user interests. The key takeaway is to focus on data-driven, trend-aligned content to boost engagement and achieve social media success in higher education marketing.

With over a quarter of a million members, r/ApplyingToCollege is home to a lot of students – who flock there to talk with one another about their concerns, share memes, and ask questions about college admissions. If you’re not familiar with Reddit, it calls itself the “front page of the internet.”