Join us in Charlotte, NC for the Engage Summit | June 24 - 25

Register Today
EP
170
October 12, 2023
Ep. 170: How to Reduce Friction Between Marketing and IT in Higher Ed

How to Reduce Friction Between Marketing and IT in Higher Ed

Or listen on:

About the Episode

In this episode you’ll meet Chase Williams, Co-Founder and CEO of Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey.

Zach and Chase discuss why there’s so much friction in university technology stacks and what strategies and tactics can be put into place to reduce that friction and create a more integrated, student-friendly experience. 

Chase explains why he believes the future of education technology will be highly integrated and that each department, perhaps each individual, will be able to use the tools they want to accomplish their goals but that each of these systems will be perfectly integrated so as to offer each university stakeholder a beautiful, simple user experience. 

Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com 

 

This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

 

About the Enrollify Podcast Network 

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

No items found.

Other episodes

Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?Play Button
Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?

Ray sits down with Dr. Nick Ladany, President of San Francisco Bay University, to explore the unspoken realities of American higher ed.

Ep. 66: CROs in Higher Ed: Driving Growth and Busting SilosPlay Button
Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos

Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle the need for CROs.

Live from AMA: AI Isn’t Perfect—But Neither Are WePlay Button
Live from AMA: AI Isn’t Perfect—But Neither Are We

This episode of AI for U captures a lively discussion from the AMA Symposium for the Marketing of Higher Education with Scott Cline, an independent consultant for higher education institutions.

Episode 49: Cracking the Code: Higher Ed SEO Benchmarks and Strategies for 2024Play Button
Episode 49: Cracking the Code: Higher Ed SEO Benchmarks and Strategies for 2024

In this episode of the EduData Podcast, Jamie and Timothy dive into the latest Carnegie report on 2024 Higher Ed SEO benchmarks.

Live from AMA: The Power of AI in Your Admissions FunnelPlay Button
Live from AMA: The Power of AI in Your Admissions Funnel

Host Mallory interviews Knox College's VP of Enrollment, Nathan Ament, about AI in student recruitment and demonstrating higher ed's value at the AMA Higher Education Symposium.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people