Why Content Marketing is Essential for Higher Education Marketing

In this episode, we dive into the world of content marketing for higher education marketing  teams. Content marketing expert and writer Melissa Fiorenza shares valuable tips for avoiding common mistakes and developing a successful strategy that engages audiences and generates leads. Whether you're just starting out or looking to improve your current approach, you won't want to miss this advice-packed episode.

This Episode is Sponsored by our friends at Element451: 

Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.

About the Enrollify Podcast Network: 

The Application is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!