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April 10, 2024
Ep. 3: Fostering Employees’ Personal Brands at Carroll Community College

Fostering Employees’ Personal Brands at Carroll Community College

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About the Episode

About the Episode: The marketing team at Carroll Community College sought to enhance the profile of the College’s staff, including senior leadership. Through a collaboration between today’s guests, Maya Demishkevich, Chief Marketing Officer, and Kristie Crumely, Associate Provost for Student Affairs and Marketing, Carroll launched a series of workshops titled ‘LinkedIn Impact: Elevating Your Career and Carroll.’ The workshops aim to train faculty and staff to identify their core values, create content pillars, and develop a LinkedIn strategy to enhance their personal brands and the College. Join us as we learn how Maya and Kristie got this initiative off the ground, allowing Carroll faculty and staff to engage in national conversations around their subject matter expertise.

About the Show:  We hear it every day across campuses: “We need to be working more collaboratively.” The higher education industry is notoriously siloed, with colleagues struggling to connect, duplicating services or having disjointed messaging.

Breaking Silos aims to showcase the remarkable work of marketing professionals and their non-marketing colleagues from different departments across campus, who come together to achieve common goals, implement new initiatives, enhance the student experience, and foster better collaboration among teams.

Each episode features a marketer and their non-marketing colleague to talk about their partnership. This unique format will inspire marketers to try new things and connect with colleagues in new ways, while also allowing non-marketing professionals an inside look at some of the most collaborative projects in higher education marketing.

Connect With Our Host:
Shane Baglini
https://www.linkedin.com/in/shanebaglini/ 

About The Enrollify Podcast Network: Breaking Silos is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and The Application with Allison Turcio.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit: Exciting news —  Maya will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200.

Learn more and register at engage.element451.com — we can’t wait to see you there!

People in this episode

Host

Shane Baglini is the Senior Director of Marketing at Muhlenberg College and the host of Breaking Silos.

Interviewee

Maya Demishkevich

Maya Demishkevich is the Chief Marketing Officer at Carroll Community College and the host of The Hidden Gem.

Kristie Crumley

Dr. Crumley currently serves as the Associate Provost for Student Affairs and Marketing at Carroll Community College. She oversees the Student Affairs division of the College, which comprises, Admissions, Advising, Transfer and Retention, Records and Registration, Financial Aid, Student Engagement, Disability Support Services and Student Care and Integrity.

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