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About the Episode
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.
Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.
We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.
This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.
If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way.
In Episode 3 of How to Market an Online Graduate Program you’ll meet Caroline Khalili, Vice President of Creative Services, and John Van Fleet, Chief Marketing Officer, at Archer Education.
Caroline, John and I discuss:
- What key metrics and indicators schools should focus on in year 3 and how to make data-driven improvements based on the performance of the marketing program in years 1 and 2
- How schools should evaluate their marketing strategy in relation to current market trends and competition
- How schools can incorporate user-generated content (UGC) to enhance social proof and credibility in their marketing efforts
- And loads more
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