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July 11, 2023
Ep. 4: Preventing Summer Melt with Focused Post-Deposit Emails

Preventing Summer Melt with Focused Post-Deposit Emails

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About the Episode

Darcy Porter, Associate Director of Communications and Content Strategy at SUNY Brockport, shares how she worked together with the enrollment team to re-imagine the post-deposit email communication sequence. They took the emails from long and overwhelming to engaging and specific — and are seeing the results: increased open rates, increased clicks, and more than 6x first-year registrations year-over-year.

 

About the Enrollify Podcast Network 

Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Eddie Francis, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Dayana is strategy director at Ologie and host of Talking Tactics.

Interviewee

Darcy Porter

Darcy Porter is the Associate Director of Communications and Content Strategy at SUNY Brockport, where she focuses on web content, enrollment marketing, and social media. She is passionate about pushing boundaries and continually seeking innovation in the ways in which Brockport, and all of higher ed, communicates to prospective students. When Darcy is not scrolling TikTok or attending her kids’ soccer games, she enjoys traveling, skiing, and snuggling every dog she sees.

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