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September 6, 2023
Ep. 6: Crossing Borders - Navigating Higher Ed Social in Canada vs USA with Sarah Wells

Crossing Borders - Navigating Higher Ed Social in Canada vs USA with Sarah Wells

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About the Episode

In this episode, we sit down with Sarah Wells, the social media communications officer at a large Canadian college, and discuss the differences between managing social for US institutions and Canadian institutions. This episode also explores platforms like Reddit, Threads, and TikTok and how they have become increasingly pivotal in higher ed social strategies, Sarah shares her insights into harnessing their unique features and algorithms to connect with the university's audience.

 

This Episode is Brought to You By Our Friends at Ologie

In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. 

Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.

Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.

 

About the Enrollify Podcast Network 

Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Eddie Francis, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Callie Goodwin is the Digital Marketing Manager for Columbia International University, a small, private college in South Carolina, and has spent 6 years working in higher Ed social. Callie is a certified Social Media Strategist by the National Institute for Social Media and serves on the Institute’s advisory board.

Interviewee

Sarah Wells

A social media professional of more than a decade, Sarah has served as the Social Media Communications Officer at a large Canadian college since 2015. Sarah is responsible for the strategic direction of social media at the college where she manages the enterprise accounts, oversees co-op students and leads a team of 100+ social media representatives and content contributors. One of Sarah’s career highlights came in 2020 when her Quaran-tunes Spotify campaign was awarded Best Multi-Platform Campaign of the Year at the inaugural Best of HigherEd Social Media Awards.

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