Join us in Charlotte, NC for the Engage Summit | June 24 - 25

Register Today
EP
126
June 16, 2022
Episode 126: How Higher Ed Should Think About TikTok

How Higher Ed Should Think About TikTok

Or listen on:

About the Episode

On this week’s episode of The Enrollify Podcast, Zach chats with Kyle Campbell, founder of Education Marketer, about why higher ed has been so slow to adopt TikTok and how higher ed should be thinking about TikTok.

Zach and Kyle riff on the opportunity that exists for higher ed marketers to grow their personal brands on platforms like Twitter and LinkedIn and how the growth of one’s personal brand directly impacts the growth of the institution. 

This week’s episode is brought to you by - Unibuddy - the leader in peer-to-peer marketing from student recruitment — has now joined an elite roster of Slate Platinum Preferred Partners to kickstart a groundbreaking partnership. This top-level partnership means bringing colleges and universities added benefits and functionality across their tech stack, plus better visibility into student data across all stages of the prospect’s higher education journey.

If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Kyle Campbell

Kyle Campbell is the Founder of Education Marketer. Every week on a Tuesday, he publishes a quirky overview of higher ed news, analysis and demand gen strategies. He brings over a decade of higher education experience to his role and he’s committed to sharing how enrollment marketers can grow and monetise audiences. You’ll find him writing daily on LinkedIn or at educationmarketer.co.uk

Other episodes

Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?Play Button
Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?

Ray sits down with Dr. Nick Ladany, President of San Francisco Bay University, to explore the unspoken realities of American higher ed.

Ep. 66: CROs in Higher Ed: Driving Growth and Busting SilosPlay Button
Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos

Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle the need for CROs.

Live from AMA: AI Isn’t Perfect—But Neither Are WePlay Button
Live from AMA: AI Isn’t Perfect—But Neither Are We

This episode of AI for U captures a lively discussion from the AMA Symposium for the Marketing of Higher Education with Scott Cline, an independent consultant for higher education institutions.

Episode 49: Cracking the Code: Higher Ed SEO Benchmarks and Strategies for 2024Play Button
Episode 49: Cracking the Code: Higher Ed SEO Benchmarks and Strategies for 2024

In this episode of the EduData Podcast, Jamie and Timothy dive into the latest Carnegie report on 2024 Higher Ed SEO benchmarks.

Live from AMA: The Power of AI in Your Admissions FunnelPlay Button
Live from AMA: The Power of AI in Your Admissions Funnel

Host Mallory interviews Knox College's VP of Enrollment, Nathan Ament, about AI in student recruitment and demonstrating higher ed's value at the AMA Higher Education Symposium.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people