About the Episode
About the Episode:
In this episode of In Your Element, we sit down with Ryan Hogan, VP of Enrollment Management, Marketing, and Communication at Abraham Baldwin Agricultural College (ABAC), and the 2024 Boltie Award winner for Student Engagement. Ryan shares how ABAC is setting new standards for personalized student engagement using strategic communication and technology. He emphasizes the importance of making every student feel wanted by the institution and highlights how data-driven decisions and collaborative efforts are key to transforming higher ed.
Key Takeaways
- Personalization is Key: ABAC prioritizes personalized communication to make students feel valued and understood, which is essential for effective engagement.
- Two-Way Communication: Utilizing technology like Element 451, ABAC fosters conversations with students, turning one-way messages into meaningful interactions.
- Strategic Shifts: Ryan emphasizes the importance of being open to strategic changes, especially when traditional methods are no longer effective.
- Data-Driven Decisions: ABAC relies on data from current and prospective students to guide their communication and engagement strategies.
- Full Student Lifecycle Engagement: ABAC integrates its CRM across all departments, ensuring consistent communication from enrollment through to graduation, which boosts retention.
- Innovative Programs: The introduction of initiatives like the "Nursing at Night" program showcases ABAC's commitment to meeting the needs of its community through targeted campaigns and digital engagement.
Calls to Action
- Stay Updated: Subscribe to In Your Element for more insights on how higher ed institutions are transforming enrollment and engagement.
- Engage with Us: Share your thoughts on student engagement tactics—how is your institution making students feel wanted?
Connect With Our Co-Hosts:
About The Enrollify Podcast Network: In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Visionary Voices: The College President’s Playbook and Higher Ed Pulse.
Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30. Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success.
Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution.
Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
.svg)
.svg)
