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About the Episode
About the Episode:
In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining enrollments. They explore the recent example of St. Cloud State University, which is planning to cut 46 degree programs and reduce faculty by 13%. Seth offers a contrarian view, suggesting that strategic program cuts can actually drive growth by reallocating resources to high-demand areas. They discuss the importance of aligning educational offerings with market and employer demands, and emphasize the crucial role marketers can play in these decisions.
Key Takeaways:
- Cutting programs can drive growth by reallocating resources to higher-demand areas.
- Aligning educational offerings with employer and market demands is crucial for financial health.
- Marketers should earn a seat at the table in academic restructuring conversations.
- Using tools like paid search data and market demand analysis can inform strategic decisions.
- Scenario planning and presenting data-backed recommendations are essential for making impactful decisions.
- Understanding regional and national demand trends helps in making informed program cuts and investments.
https://www.highereddive.com/news/st-cloud-state-cut-majors-programs-larry-lee/715583/
https://www.statenews.org/news/2024-02-21/ohio-universities-keep-cutting-programs-whats-the-deal
Connect With Our Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout.
Learn more and register at engage.element451.com — we can’t wait to see you there!
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