Measuring What Matters: Using Machine Learning to Drive Enrollment  |

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About the Episode

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About the Episode:

Arizona State University is annually ranked the nation’s most innovative university by U.S. News & World Report. From their approach to accessible online learning to their partnerships with industry, ASU has a proven track record of staying at the leading edge of higher ed trends.  Earlier this year the university announced a unique educational partnership with OpenAI –  Ray is joined by Dr. Lev Gonick, ASU’s Enterprise Chief Information Officer to share the details.

Key Takeaways

  • Innovating for Student Success: ASU is pioneering generative AI applications to create personalized, multilingual, and multimodal learning experiences that cater to diverse student needs.
  • AI Challenge Grants: With 564 proposals submitted by faculty, staff, and students, ASU is fostering grassroots innovation in AI usage across education and research.
  • Faculty Buy-In and Collaboration: Over 2,400 faculty members have engaged with AI training programs, showcasing remarkable adoption and creativity in AI integration.
  • AI for Operational Efficiency: From financial aid concierge services to AI-driven call centers, ASU is leveraging AI to streamline administrative processes and reduce friction for students.
  • A Bold Vision for AI: ASU’s long-term goal is to integrate AI into every facet of the university, including learning, research, and operational workflows, ultimately reducing the cost of expertise.

What’s Next for the Partnership Between ASU and OpenAI?

ASU’s partnership with OpenAI aims to place the university at the forefront of generative AI innovation in higher education. Lev Gonick emphasizes ASU’s commitment to being a pioneer in utilizing AI to enhance student success, reflecting the university's charter to measure success by the achievements of its students. This partnership aligns with ASU’s inclusive admissions policy, ensuring that AI benefits reach a diverse student population.

How Are AI-Driven Initiatives Shaping ASU?

ASU launched "challenge grants" to gather ideas from its community, resulting in 564 proposals and over 250 active AI-driven projects. These include tools like "My AI Builder," allowing faculty and staff to create AI-driven solutions without needing deep technical expertise. Additionally, "ASU GPT" offers a curated library of AI tools tailored for research, instruction, and operational support, securely housed within ASU’s ecosystem to protect privacy and intellectual property.

What Role Do Faculty Play in Advancing AI Adoption?

Faculty engagement has been critical to ASU’s success in implementing AI at scale. Through a series of workshops and training modules, ASU has cultivated a vibrant community of practice with over 1,000 faculty members. These initiatives empower educators to explore AI’s potential in creating personalized, multimodal learning experiences and even developing new academic programs, such as AI-focused majors in business and journalism.

How Does ASU Leverage AI for Operational Efficiency?

ASU uses AI to tackle challenges like financial aid complexity and administrative inefficiencies. AI-powered dashboards assist staff in providing timely, accurate information to students and families, while generative AI tools improve self-service options in the university’s call centers. These applications reduce friction and anxiety for students, ensuring a smoother journey through their educational experience.

What Advice Does ASU Offer to Institutions Implementing AI?

Lev Gonick advises institutions to start small but act decisively. He highlights the importance of building internal capacity, ensuring data security, and fostering a culture of experimentation. ASU’s proactive approach includes developing AI governance frameworks and protecting intellectual property, ensuring that the adoption of AI benefits the entire university community.

Connect With Our Host:

Dr. Ray Lutzky

About The Enrollify Podcast Network: Mastering the Next is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include The EduData Podcast and Generation AI.

Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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People in this episode

Host

Dr. Ray Lutzky is the Vice President of Strategic Partnerships at Element451 and the host of Mastering the Next.

Interviewee

Lev Gonick

As the Enterprise Chief Information Officer at Arizona State University, I lead the design and agile management of all enterprise infrastructure, applications, products, services, and analytics at the nation's largest and most innovative university. I have over 30 years of experience in education, technology, and smart city architecture, and I am passionate about enabling and celebrating innovation, collaboration, and productivity through the broadest possible access and utilization of next-generation broadband networks and advanced technologies, including XR and AI. I am proud to be part of ASU's vision to be a comprehensive public research university that is measured not by whom it excludes, but by whom it includes and how they succeed.

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