The Year That Changed Everything: 2024 in Higher Ed

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About the Episode:

In this special year-in-review episode, hosts Mallory Wilsey and Seth Odell reflect on 2024, highlighting key trends, professional insights, and personal lessons. From the increasing impact of AI in higher education to the importance of resilience and foundational marketing strategies, this episode offers a candid and inspiring recap of the year. Mallory and Seth also explore the evolving mental health conversation in higher ed and share personal growth stories, leaving listeners motivated and ready to tackle 2025.

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Key Takeaways

• AI Acceptance Grows: 2024 marked a pivotal year for AI in higher education, transitioning from skepticism to widespread acceptance, though full application remains on the horizon.
• Resilience in Challenging Times: Despite a tougher market, opportunities for success abound for institutions that embrace innovation and refine foundational strategies.
• Mental Health Awareness: The conversation around burnout and resilience in higher ed leadership gained momentum, fostering a culture of openness and support.
• The Power of Fundamentals: While innovation is crucial, revisiting and strengthening core operations like website optimization and CRM use can deliver immediate results.
• Celebrate Wins: Recognizing milestones, both professional and personal, is vital for maintaining motivation and momentum.

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Episode Summary

What Lessons Did 2024 Teach About Higher Ed Marketing?

Seth shared a key professional insight: “Everything is harder, but there’s still room to win.” Despite headwinds in the industry, many institutions have shown growth by focusing on data-driven strategies and embracing change. Success requires balancing innovative approaches with tried-and-true fundamentals like strong websites, lead management, and creative marketing campaigns.

Mallory added that AI adoption in 2024 was a game-changer. While institutions have started integrating AI tools such as chatbots, challenges like data privacy concerns and lack of readiness slowed full transformation. 2025 holds promise for deeper AI applications.

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Why Is Mental Health a Crucial Topic in Higher Ed Leadership?

Both Mallory and Seth highlighted the increasing dialogue around mental health and resilience in higher ed leadership. Leaders are managing shrinking budgets and heightened expectations, leading to burnout. However, the growing openness around mental health has fostered a more supportive culture.

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How Did the Enrollify Network Grow in 2024?

Mallory celebrated a milestone: her first full year leading the Enrollify network. Under her leadership, the network has seen exponential growth, with nearly 50% of its total downloads occurring in 2024 alone. She attributed this success to intentional content creation and a dedicated team. Seth added that recognizing and celebrating wins like this is crucial in the fast-paced world of higher education.

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What Personal Growth Stories Emerged in 2024?

Seth reflected on his journey of understanding his “why.” After receiving multiple acquisition offers for his agency, Kenahoma, he reaffirmed his commitment to building a business that aligns with his values and vision. Mallory shared her excitement over leading Enrollify, highlighting the joy of achieving meaningful impact in the industry.

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Connect With Our Hosts:

Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

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About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is produced by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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