Join us in Charlotte, NC for the Engage Summit | June 24 - 25

Register Today
EP
60
September 10, 2020
Episode 60: Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On | The Enrollify Podcast

Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On

Or listen on:

About the Episode

Teknicks surveyed more than 1,000 internet users to uncover their Google search behavior to determine just how far they'd go (read would ANYONE click to the second page?) to find what they're looking for on the internet.

What did they discover?  Head on over to minute marker 5:31 on this week's episode to find out!

With over 20% of the global online population using voice search, it begs the question, which types of content are most optimized for voice assistants?

Get educated by skipping to minute marker 14:57 on this week's episode to find out! 

On this week's episode of the show, Zach Busekrus sits down with Matthew Fall a Marketing Technologist at DD Agency - an enrollment marketing technology firm (who is also the primary underwriter of Enrollify) to discuss recent trends in higher education marketing. 

In addition to his day job, Matt is the Managing Editor of Enrollify's weekly newsletter, The Minute.

Matt spends hours every week scouring the latest trends in marketing and brings subscribers a summary of the most meaningful developments.

On this week's episode, Matt shares six of the most noteworthy trends that are worth keeping tabs on as we enter a fall recruitment season like no other.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Interviewee

Matthew Fall

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

Other episodes

Live from AMA: Overcoming Fear and Embracing AIPlay Button
Live from AMA: Overcoming Fear and Embracing AI

Host Carrie interviews Carrie Pitts-Densmore about the transformative potential of AI in higher education, including its impact on processes, staffing, and student success.

Episode 42: Confidence, Connections, and Cultivating CommunityPlay Button
Episode 42: Confidence, Connections, and Cultivating Community

In this special Thanksgiving-themed episode, hosts Mallory and Seth dive deep into the power of community, confidence, and meaningful decision-making.

Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?Play Button
Episode #27: What’s Next for Addressing the Unspoken Truths in Higher Education?

Ray sits down with Dr. Nick Ladany, President of San Francisco Bay University, to explore the unspoken realities of American higher ed.

Ep. 66: CROs in Higher Ed: Driving Growth and Busting SilosPlay Button
Ep. 66: CROs in Higher Ed: Driving Growth and Busting Silos

Jaime sits down with Steven Rutt, the Chief Revenue Officer for Abilene Christian University, to tackle the need for CROs.

Live from AMA: AI Isn’t Perfect—But Neither Are WePlay Button
Live from AMA: AI Isn’t Perfect—But Neither Are We

This episode of AI for U captures a lively discussion from the AMA Symposium for the Marketing of Higher Education with Scott Cline, an independent consultant for higher education institutions.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people