Want more AI? Register for the AI Engage Summit - online edition | Oct 29-30, 2024

Save Your Spot
EP
70
December 10, 2020
SecondLook - 11 Important Marketing Trends For Higher Ed   Professionals To Watch Going Into 2021

SecondLook - 11 Important Marketing Trends for Higher Ed   Professionals to Watch Going into 2021

Or listen on:

About the Episode

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.

Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to. 

On this week's episode, Zach and Matt dive into eleven marketing trends that higher ed marketers should watch going into 2021. They discuss key findings from a report on adult learners, what it could mean to incorporate gamification in your marketing strategy, and some new stats about social media, among other topics. You won't want to miss the last SecondLook of 2020.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is the Chief Strategist and Producer of Enrollify — higher ed’s largest and most trusted podcast network - and host of The Higher Ed Pulse.

Interviewee

Matthew Fall

Matthew is the Marketing Technologist at DD — an enrollment marketing technology agency that helps undergraduate and graduate institutions recruit students. He enjoys being a problem solver for clients, using his deep understanding of marketing automation technologies to help higher education institutions achieve greater efficiencies and success. In his spare time, he enjoys playing basketball, hiking, skiing, and learning web development.

Other episodes

Episode #20: What’s Next for AI in the Classroom?Play Button
Episode #20: What’s Next for AI in the Classroom?

In this episode of “Mastering the Next,” Sara Custer, Editor-in-Chief at Inside Higher Ed, discusses the future of AI in transforming classroom engagement.

Episode 42: Optimizing College Applications: Common App Trends and SEO StrategiesPlay Button
Episode 42: Optimizing College Applications: Common App Trends and SEO Strategies

Join Timothy and Jamie as they dive into the latest trends from the Common App's 2024 End-of-Season Report.

Live from HEW: AI for UpskillingPlay Button
Live from HEW: AI for Upskilling

Erin Wilson from Arizona State University discusses how AI is revolutionizing their non-credit courses and instructional design on a live episode of AI for U.

Live from HEW: Taking the Next Step in Your Leadership JourneyPlay Button
Live from HEW: Taking the Next Step in Your Leadership Journey

In this episode, Mallory Willsea speaks with Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School, live from HighEdWeb.

Episode 15: Leveraging Technology for Student-Centric LeadershipPlay Button
Episode 15: Leveraging Technology for Student-Centric Leadership

In this episode of In Your Element, Brendan Henkel talks with Luis Caloca, Dean of Student Access at the College of Western Idaho (CWI) and winner of the 2024 Student Centric Institution Award.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people