Pulse Check: A Guide to Graduate Marketing in 2024 — Part 1

Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.

In Part 1 of this series, Mike McGetrick, Vice President of Creative and Interactive Services at Spark451, joins Shane Baglini to offer a high level overview of graduate marketing in 2024. Mike and Shane dive into the nuances and differences in strategy and tactics when marketing to the graduate audience, the value of a graduate degree in 2024, the graduate student journey and Mike shares trends and an outlook as we approach the demographic cliff. 

Guest Name: Mike McGetrick, Vice President, Spark451

Guest Social Handles:  LinkedIn: https://www.linkedin.com/in/michaelmcgetrick/

Guest Bio: Mike McGetrick is a marketing communications professional and educator with more than 30 years of experience in the higher education marketing field. Mike leverages cross-disciplinary experience to solve a wide array of challenges for his clients at Spark451. He leads the creative and digital services groups and is the graduate marketing practice lead. 

In the course of his career as a marketing agency executive, Mike has worked at numerous New York-based agencies and in the Creative Studio at Disney Television. Mike is also an adjunct professor at NYU, where he teaches digital marketing.  Mike has been a host faculty member for the NAGAP executive professional development workshops on interactive marketing. He holds a Bachelor of Arts in English and Studio Art from Brooklyn College and an MSM and MBA from New York University.