Pulse Check: A Guide to Graduate Marketing in 2024 — Part 4

Marcus Hanscom

Marcus Hanscom is an established higher education marketing and enrollment management professional and consultant, having served in a variety of roles working with undergraduate and graduate students for 14 years. He currently serves as Director of Graduate Admission at Roger Williams University in Bristol, RI, where he helped facilitate seven percent average annual new student growth since his arrival and has helped build graduate student community and services on campus with the University’s first graduate student fee and Graduate Student Association. He previously worked in progressive roles in undergraduate and graduate admission at the University of New Haven in West Haven, CT. Marcus has presented widely on marketing strategies for adult and graduate students at national and regional conferences for Academic Impressions, Aslanian Market Research, Carnegie Communications, NAGAP, NEGAP, STAMATS, TxGAP, and others, and now serves for his third term on the NAGAP Board of Directors. He was awarded the Future Leader Award by NAGAP in 2012 and was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.

Brett DiMarzo

Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor’s degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee.

Kittie Pain

Kittie Pain serves as the director of graduate admissions at Kutztown University of Pennsylvania and has over twenty years of experience in graduate enrollment management (GEM). She holds a bachelor’s degree from McDaniel College and a master’s degree from Drew University. She is a member of the NAGAP Publications and Marketing committees and serves on the McDaniel College Alumni Council.

Keith Ramsdell

Keith Ramsdell has over 25 years of progressive leadership experience in higher education and enrollment management.