About the Episode
Welcome to Part 2 of our Pulse Check series on mergers and acquisitions (M&A) in higher education, where we dive into the fascinating world of institutional partnerships and consolidations. In today's episode, host Kin Sejpal is joined by Kanahoma CEO Seth Odell.
In today's episode, listeners can:
- Learn how to navigate the uncharted territory of M&A as higher ed marketers
- Establish their voice and know what marketers should bring to an M&A process - both on the acquiring and acquired sides.
- Understand the importance of marketing audit (i.e., diligence) and what it entails.
- Leverage marketing data and their own expertise to develop a sound transition strategy
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